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Today in luxury marketing - Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer four cylinders in top-line S-Class.

Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.

German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.

Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.

Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.

Unity Marketing’s Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.

Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.

Luxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.

Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.

Lugano Diamonds has re-launched its Web site to make the interface easier to navigate for consumers, inviting them to visit its grand salon showroom in Newport Beach, CA.

Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.

Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.

St. Regis Hotels & Resorts is taking the concept of bespoke guest experiences a step further with the launch of its Aficionado program.

This holiday season, Fairmont Hotels & Resorts will donate $5 for every gift card sold to Mission Blue to increase awareness of the ocean crisis.

You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.

The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.