Gucci has partnered with the Recording Academy to roll out its Grammy Watch and Jewelry Collection based on the designer’s digital timepieces and dog-tag offerings.
Italian fashion house Valentino is promoting its fall/winter collection of apparel and accessories and raising the visibility of recent fashion shows with an application for the iPad.
Due to the very nature of their business, luxury brands that are not leveraging customer relationship techniques are placing their companies at risk, according to a CRM expert.
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
Luxury brands need to incorporate QR codes into traditional marketing and advertising efforts to make them more trackable while connecting consumers to interactive experiences.
NEW YORK – Flash-sale site Rue La La now drives 13 percent of its revenue through mobile channels since debuting several applications and a mobile-optimized Web site in the past two years.
NEW YORK – The tough economy has permanently reined in the purchasing habits of many affluent consumers and upscale brands should expect conservative spending until Generation Y enters the luxury market in 2020.
Ecommerce destination Cachet LA launched this week to offer affluent men traveling to Los Angeles access to high-profile events, restaurants, hotels and a 24/7 concierge service.
British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy's Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago's Mercy Home for Boys and Girls.
Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.
