Department store chain Neiman Marcus is promoting its gift options and encouraging consumers to share their holiday wish lists through a social media initiative on its Web site.
Online retailer Bluefly.com has extended the reach of its mobile sales strategy with the addition of a smartphone-optimized, commerce-enabled Web site.
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
Luxury brands that can consistently produce timely and relevant email messaging stand to win big with high-value subscribers who prefer frequent communication.
Global tablet shipments surpassed 4 million units in the third quarter of 2010 and Apple was the clear market leader, capturing 95 percent global share and beating Android into second place.
Today in luxury marketing - Marc Jacobs, Tory Burch design Bloomingdale's shopping bag; Selling to China's luxury market 101; How online private sales work and how businesses can get involved.
Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.
Online flash-sale site Gilt Groupe is launching a dedicated holiday store this month that incorporates items from its Jetsetter and Gilt City brands to round-out a curated selection of experience-based gifts.
Ultra-upscale real estate network Luxury Portfolio is bringing its realty collection to life by letting consumers launch 3D tours of the properties from its Web site.
Today in luxury marketing - PPR third-quarter sales beat estimates on Asian demand for luxury goods; LVMH used equity swaps on Hermes; Search is still king, but less so with young adult Facebook users.
