NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.
The American manufacturing company's 660/9 AVA model is available onboard the Scenic Eclipse II, a luxury cruise ship currently traveling throughout Oceania.
These U.S. consumers are driven by emotion more often than functional factors such as quality when making designer purchases, according to a new report.
Famous musicians, models and social media personalities recently flocked to Los Angeles for a reveal of the German automaker's all-electric off-roader.
The hospitality brand's values have received a refresh — shot in Mexico City, its cinematic release promotes “a desire to create encounters between cultures, people and ideas.”
The French luxury conglomerate's financial losses are attributed to its underperformance in Asia, as well as Italian fashion label Gucci's declining sales.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Proceeds from the luxury resale platform's new initiative running through April 30 will benefit environmental protection nonprofit Conservation International.
