French department store chain Galeries Lafayette is leveraging its foot traffic and added attention around the holiday season to promote an environmental cause.
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
Luxury Daily's live news Nov. 8 - Dubai South readies for VIP Terminal opening with ad sales partnership; Fashion community nudges consumers to go out and vote; Tesla to scale back complimentary charging amenities; Mandarin Oriental unplugs for “silent night” spa treatments.
Today in luxury marketing - Tod’s to build new factory in Italy’s Marche region; Lady Gaga to play Donatella; Hedi Slimane just gained some ground in his legal battle against Kering; Marchionne sees hybrid tech as way to boost Ferrari's volume.
The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.
Chinese department store Lane Crawford is marrying offline strategies with digital advantages to provide consumers with a more connected retail experience.
The newly-built VIP Terminal in Dubai South, United Arab Emirates, scheduled to open in December, will provide ultra-high-net-worth travelers a transportation experience on par with their lifestyle.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
De Beers Group’s Forevermark is telling a love story through a series of chapters on a dedicated Web page, tying into the theme of “two is better than one” for its new two-stone jewelry line.
As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.
About two-thirds of U.S. shoppers say they plan to spend the same amount on gifts this holiday season as they did in 2015, according to a survey conducted by SAS.
NEW YORK – Programmatic video had a big year, but the next stop will see it take a mobile-first focus, said an executive from Google in an ad:tech New York 2016 panel hosted by The Drum.
Luxury Daily's live news from Nov. 7 - Farfetch IPO still years away while heavy investment continues; Lamborghini teams with MIT to foster automotive innovation; La Mer pays tribute to dreamers in motivational holiday animation; Porsche Design Tower creates aromatic ambience with custom fragrance.
Today in luxury marketing - Prada-funded restoration of Vasari’s "Last Supper" unveiled; De Beers tries to counter a growing threat: Man-made diamonds; Capitalizing on Canada’s fashion moment; Ferrari improves FY guidance after Q3 beats forecasts.
