NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
Luxury Daily's live news from June 9 - Lancôme reopens stores after Hong Kong protests; Gucci expands Dover Street Market relations with men’s edit; Tod’s spells out how much it cares in charitable shoe collaboration; Bulgari plants its roots at Barneys New York.
Today in luxury marketing - The ungraspable value of the world's largest diamond; Tesla’s cheaper Model S is a taste of the Model 3; Ranking the resale value of designer fashion labels; Tamara Mellon to relocate headquarters to LA.
Beauty marketer Lancôme has reopened its stores in Hong Kong following temporary closures due to the backlash caused by canceling a promotional concert headlined by a pro-democracy singer.
France’s Louis Vuitton is ranked as the world’s most valuable luxury brand for the eleventh year running, according to the 2016 “BrandZ Top 10 Luxury Brands” report.
The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
Condé Nast shelter publication Architectural Digest saw an advertising increase of 9.6 percent for its inaugural “Great Design” issue compared to the year-ago June edition.
Luxury Daily's live news from June 8 - Lexus navigation system malfunction fuels driver complaints; Galeries Lafayette adds fashion editor for stylistic consistency; Bottega Veneta fetes milestone year in artistic Beijing exhibit; Luisa Via Roma embraces Syrian refugees with conceptual installation.
Today in luxury marketing - The latest travel luxury: Not going; The great British luxury paradox; Can the US build its own LVMH?; The rise of China’s shopping villages.
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
Italian fashion label Bottega Veneta is looking back on 15 years of artistic partnerships through an exhibition at Ullens Center for Contemporary Art in Beijing.
