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British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.

Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.

French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.

Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.

Fashion designer Karl Lagerfeld is bringing his signature aesthetic to Canada with the design of two residential spaces.

Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists.

PALM DESERT, CA – Digital showrooms cannot offer the same attributes as physical stores, but online searches drive in-store traffic, according to a professor from Wharton at eTail West Feb 19.

Auction house Sotheby’s is strengthening its efforts in the automotive sector with a new partnership with a collector car auctioneer.

Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series.

PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19.

PALM DESERT, CA – Luxury brands typically provide in-store personalization that give consumers bespoke experiences, but translating that level of customer service to online communication poses several challenges.

Fairmont Hotels & Resorts is leading the industry in sustainability, having recently become the first hospitality brand to reduce its carbon dioxide emissions to the World Wildlife Fund’s recommended target.

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

Italian jewelry maison Bulgari tied its star-studded Save the Children charity campaign to a pre-Oscar soiree to heighten awareness for its cause.

U.S. fashion label Tom Ford is looking for a change of scenery from London Fashion Week and plans to hold its runway presentation in Los Angeles on Feb. 20 instead.