The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
Jeweler Tiffany & Co. is giving consumers an immersive experience surrounding its T collection through an installation at the Dia:Chelsea Gallery in New York.
Despite a sales growth of 2 percent in the six month period ending Sept. 30, Swiss luxury conglomerate Richemont’s profits dropped 23 percent to around $1.126 billion.
U.S. electric automaker Tesla is furthering its position in the United Kingdom with the opening of a new store and service center in Birmingham, along with new Supercharger locations.
British leather goods and stationery maker Smythson is looking to inspire holiday gifting with a catalog in the guise of one of its leather bound journals.
Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.