British fragrance maker Penhaligon's is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.
NEW YORK – Micropublishing allows brands to reach large numbers of readers on platforms where they feel comfortable, according to panelists at ad:tech New York 2014 on Nov 5.
British automaker Bentley is looking to infuse a greater sense of purpose into its corporate structure with a new showroom concept at the brand's headquarters in Crewe, Britain.
Swiss watchmaker Breguet was awarded one of the watch industry's most prestigious awards at the Grand Prix d'Horlogerie de Genève for its Classique Chronométrie timepiece.
