Italian automaker Lamborghini is targeting aspirational consumers by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.
Mandarin Oriental, Jakarta, Indonesia is inviting runners to its marathon weekend designed to prepare and rejuvenate guests who participate in the first Jakarta Marathon Oct. 27.
British fashion house Burberry is generating product awareness for its latest handbag collection through a pair of mobile advertisements found on New York magazine’s The Cut.
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
French label Christian Dior is partnering with the Museum of Contemporary Art in Shanghai, China, in an exhibit titled "Esprit Dior" to display brand history in relation to art, fashion, society and culture.
Four Seasons Hotels and Resorts is consolidating and illuminating the culinary activities of its many properties with a food Web site that forms a part of the brand's renovated digital presence.
German automaker Porsche is touting the 918 Spyder model as the brand's plug-in hybrid sports car of the future after its debut at the Frankfurt International Motor Show.
Rolls-Royce Motor Cars celebrated its Goodwood Revival weekend by promoting unity among its consumers with a range of attractions including the "Yellow Rolls-Royce" from a 1960s Metro-Goldwyn-Mayer movie.
Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
