Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle.
Swiss watchmaker Raymond Weil is aiming for younger, aspirational consumers through a sponsorship of music platform This is Wired to promote emerging talent.
Uber, a mobile on-demand request tool for private drivers, celebrated its launch in the Hamptons by offering ultra-affluent New Yorkers the chance to book a private helicopter service through the company’s mobile application.
Many large organizations are finding that they are at risk of losing hundreds of thousands, if not millions, of valuable customer phone numbers that they are not able to contact via their call centers or mobile marketing efforts.
Mobile advertising, as we know it today, sucks. The flashy banner and display ads – even lots of search ads – just do not generate the same results as they did on desktop computers.
French fashion house Louis Vuitton unveiled its new mobile commerce Web site July 1 that offers consumers in the United States the opportunity to shop on the go.
Eighty-eight percent of adults with a household income of more than $250,000 plan to travel for pleasure this year, according to a new report from the Shullman Research Center.
Starwood’s St. Regis Bahia Beach Resort in Puetro Rico is promoting eco-tourism by letting guests monitor and learn about Leatherback Turtles that nest on the property's shores.
Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisers that complement the "Leaders in Luxury" theme in the 137-page July issue of Robb Report.
