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Glassmaker Lalique is jump-starting a lifestyle-focused rebranding effort by featuring a luxury furniture, accessories and bed linen collection called Lalique Maison in new showrooms.

Publishing giant Condé Nast is boosting the potential of its advertising buy with a new product that connects marketers to the most influential consumers.

Italian automaker Maserati is enhancing its text-laden print ad for the 2013 GranTurismo Convertible Sport with a QR code that lets consumers explore the model on their smartphone.

Luxury vacation club Inspirato is flaunting its service via a partnership with American Express to create special vacation club experiences for cardholders.

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.

Department store chain Saks Fifth Avenue redesigned its Web site to be more image- and editorial-focused and make online shopping easier for its customers.

Rolls-Royce Motor Cars unveiled the much-hyped Wraith model March 5 via a press conference at its Geneva Motor Show stand and corresponding digital promotions.

Christian Dior and Prada were the top two brands being discussed on Chinese social media site Sina Weibo Feb. 24 after the 85th Annual Academy Awards, according to a new report by the Digital Luxury Group.

American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.

The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

French jeweler Cartier is boosting its brand appeal by supporting and celebrating women entrepreneurs in the Cartier Women’s Initiative Awards.

British Airways is tapping a new audience by introducing an iPad edition of its in-flight magazine for first class travelers that is sponsored by Patek Philippe.

PALM DESERT, CA – A Facebook executive at eTail West said that marketers should move their advertising into Facebook’s newsfeed, which not only appears on mobile devices, but is also an engaging place on the site.

New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.