Four Seasons Hotels and Resorts is strengthening its reputation as a family-oriented travel brand with a multichannel summer campaign that includes special offers and digital promotions.
Today in luxury marketing - Ralph Lauren makes changes to ecommerce operation; Ride a crystal glass elevator at Canali's Madison Avenue flagship in New York; Jaguar’s $47,000 XF sedan offers easy price, plush ride; Toyota to start making Lexuses in US.
An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.
Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald's “The Great Gatsby.”
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Ritz-Carlton Palm Beach is enticing affluent families with summer camp-themed getaways called “Camp Loggerhead” that combine luxury travel with childhood traditions.
Today in luxury marketing - Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.
