Saks Fifth Avenue is offering cues for fellow luxury retailers as it revamps its bricks-and-mortar strategy and gears up for a comeback from weak 2012 profits by marrying the in-store and ecommerce experiences.
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
Luxury brands and retailers such as Bloomingdale’s, Kwiat, Nordstrom, Oscar de la Renta and Saks Fifth Avenue are partnering with visual bridal search engine Lover.ly to push products via the site’s new shopping section.
Hotel chain Ritz-Carlton is partnering with Asprey to boost the hotel experience by offering the British jeweler and silvermith's amenities in every guestroom.
Scotch maker Chivas Brothers and Italian car designer Pininfarina are showcasing the craftsmanship behind their brands by together designing a new case for the Chivas 18 scotch whiskey.
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Today in luxury marketing - Karl Lagerfeld casts Tilda Swinton for Chanel campaign; Daimler nominates Avon ex-chief Jung to supervisory board; Brussels woos corporate titans of fashion; Chinese luxury spending plummets at home as it skyrockets abroad.
A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store.
British fashion house Belstaff optimized its Web site for mobile devices, allowing consumers to browse and purchase products on the go or find a nearby store.
Four Seasons Hotel London at Park Lane is increasing spring bookings with an Easter package that offers guests suite accommodation and traditional afternoon tea.
Swiss watchmaker Raymond Weil is celebrating its sixth year as the official watch and timing partner of the BRIT Awards by creating two special-edition timepieces.
Hermès and Chanel are standing out against the travel-focused pages of American Express Publishing’s Travel + Leisure March issue to showcase their affluent brand lifestyle.
One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.
French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four different short films featuring its products.
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
