DANA POINT, CA – The managing director of the Kering Luxury Division said at the American Express Publishing Luxury Summit 2013 that its brands' customers, both young and old, value the luxury product and experience equally.
There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.
DANA POINT, CA – Two out of three affluent consumers are open to discovering new luxury products and experiences this year, according a new survey from American Express Publishing and Harrison Group presented at the American Express Publishing Luxury Summit 2013.
The May issue of Hearst’s Elle Decor is up 11.6 percent in ad pages with more fashion and luxury marketers in the mix compared to the same time last year.
Today in luxury marketing - Jones to close more stores, cut jobs; Stella McCartney named Designer for Tomorrow patron; Pomellato maps expansion under Kering; Daimler scraps profit goal after Q1 earnings plunge.
DANA POINT, CA – The CEO of Starwood Hotels & Resorts said at the American Express Publishing Luxury Summit 2013 that the world is experiencing an age of change, which is altering the definition of luxury.
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.
Fine jewelry maker David Yurman is playing with consumers' emotions through a social video that tells the story of the designer's inspiration for the new Starburst collection.
Department store chain Bloomingdale’s is catering to its affluent Chinese customers through a sponsorship of Bomoda, a digital community for Chinese luxury shoppers.
Online home retailer LuxDeco is incorporating commerce into its new iPad magazine since more than 25 percent of its sales come from smartphones and tablets.
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
DANA POINT, CA – The CEO of luxury powerhouse Hermès of Paris Inc. said at the American Express Publishing Luxury Summit 2013 that the brand’s feud with LVMH Moët Hennessy Louis Vuitton has only empowered its seven-generation family to keep hold of more than 50 percent of their shares.
