U.S. fashion label Rebecca Minkoff is revamping its ecommerce site to include a social media aggregator and additional brand content to enhance the overall digital experience for its customers.
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
Today in luxury marketing - PPR aims to buy more Chinese luxury brands; Maserati CEO says investments in Italy to bring results despite political instability; BMW widens luxury-car sales lead as Mercedes slips back; Q&A with Patek Philippe's Thierry Stern.
Thanks to competitive pricing, the convenience and tempting offers such as free shipping, the Internet has become the place to shop – and consumers rely on retailers to secure the data used to make their online purchases.
French jeweler Boucheron is marking the 150th anniversary of its Quatre collection through collaborations with seven bloggers who are each interpreting pieces through personal photography.
Four Seasons Hotels and Resorts is tapping affluent consumers’ interest in high-end culinary experiences through a new lifestyle blog that presents brand recipes from its properties and other food-related content.
Fairmont Hotels & Resorts is boosting the amount of post-wedding getaways booked with the brand by creating a new honeymoon registry so that consumers can buy activities and amenities for a couple instead of typical wedding gifts.
German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.
WSJ. Magazine is ending the year with a 27 percent ad page increase year over year, with the December issue boasting a 73 percent increase in fashion and luxury pages compared to last year’s edition.
The Ritz-Carlton, Palm Beach, FL, is partnering with the Winter Equestrian Festival for the 12-week event and competition to offer affluent attendees a tailored hotel package.
As everyone in the print media business knows, this is the peak time of year for Requests for Proposals (RFPs) with publishers and ad agencies scrambling on short turnarounds with late nights and lots of stress.
Italian label Valentino is flaunting its new Pop Pois collection through a pop art video embedded on the collection’s Web site that shows off the polka dot products.
Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
Watchmaker and retailer Tourneau is showing consumers how to pick out the perfect timepiece for all of the gift recipients on their shopping list through a digital campaign housed on its Web site.
Toyota Corp.’s Lexus is gaining exposure in the film industry through a partnership with The Weinstein Company to produce five short films from around the world in a series titled “Life is Amazing."
