Land Rover North America is accelerating male interest for the 2013 Range Rover Evoque model via a short film titled “The Collector” that is showing off the brand’s history of luxury and capability.
Danish brand Georg Jensen is engaging savvy consumers by combining augmented reality, animation and video in its Fusion Ring mobile application available on the iPad.
NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.
French fashion house Louis Vuitton is moving into television advertising through its first commercial that is part of a multichannel brand awareness campaign.
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French fashion house Chanel is using its social media channels to promote a video teaser for the Little Black Jacket exhibit in Paris which displays 113 photographs of notable people wearing the iconic jacket.
Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.
Fairmont Hotels & Resorts is pushing its Winter Escape packages to affluent individuals and families who are looking for cold-weather-activity-packed vacations this holiday season.
General Motors’ Cadillac is targeting readers of the Reuters mobile site through banner ads that link to video and images of the ATS model that the automaker is positioning as a vehicle made for affluent individuals.
NEW YORK – A Jaguar Land Rover executive at the ad:tech New York 2012 conference last week said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.
The story by Luxury Daily on Nov. 12, 2012 entitled, “Louis Vuitton eyes the masses with first TV commercial,” said Louis Vuitton was an Italian fashion house. It cannot be anything but French. We apologize for the error.
Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.
German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand's mobile site.
NEW YORK – An executive at the ad:tech New York 2012 conference said that 40 percent of Facebook users’ time is spent on their News Feed, according to comScore. Therefore, News Feed optimization is essential to draw users into the brand world.
