Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
Boutique hotel Le Bristol Paris is bolstering its property with the addition of ultra-luxe lounge Le Bar du Bristol that will likely be a stomping ground for young, affluent consumers.
With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
Today in luxury marketing - Prada first-half profit up 60 percent; At Estée Lauder, a brand is developed just for China; Derek Lam unveils line for Kohl's; China's corruption crackdown takes shine off luxury boom.
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
Scottish brand John Walker & Sons is inviting select guests in Asia-Pacific onboard a branded yacht to partake in activities that will explore the history of the brand and showcase the new triple malt John Walker & Sons Odyssey.
U.S. fashion label Rebecca Minkoff grew its social media following by 68,500 combined fans across Facebook, Twitter, Instagram and Google+ Sept. 4-9 that the brand is translating into ecommerce and in-store sales.
Jaguar North America is partnering with flash-sale site Gilt.com to offer one exclusive package that includes a specially-designed 2013 Jaguar XJL Ultimate, a vacation and a $2,500 Gilt credit.
Watchmaker Movado is increasing its mobile presence with an optimized site that allows consumers to buy products, find a store, sign up for brand emails and connect via social media.
Luxury advertisers including Louis Vuitton, Bulgari, Rolex, Lexus, Hermès and Tiffany & Co. appeared in the second issue of Time Style & Design since its relaunch this spring that was prompted by the demand from the luxury market.
Condé Nast's high-society magazine Tatler released its annual Schools Guide boasting advertisers such as Ralph Lauren, Burberry and Giorgio Armani that helped to boost the magazine's sales 14 percent.
New York-based retailer Bergdorf Goodman is pushing its in-store and online beauty event through a direct mail pamphlet that encourages consumers to shop and view lifestyle content on social media and its blog.
Today in luxury marketing - Daimler cuts profit target for Mercedes-Benz; How Laurent Claquin of luxury leader PPR keeps his well-heeled feet on the ground; E-tailers branch out with shop concepts; South Coast Plaza cements its luxury status with four new stores.
This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.
