Men’s online retailer Mr Porter is showing affluent males how to dress for parties through its first iPad application that acts as an interactive magazine and video hub centered on the tuxedo.
New York-based department store Bergdorf Goodman and hospitality group The Leading Hotels of the World are partnering to offer affluent consumers a package at four Manhattan hotels that includes a shopping and dining experience.
British apparel and accessories brand Alfred Dunhill is showcasing its autumn/winter 2012 collection through a print catalog featuring its Voice campaign as the cover.
Luxury brands are pushing ahead of retailers at this point in the holiday shopping season by staying top of mind through themed email campaigns that were timed for the weeks leading up to the U.S. Thanksgiving holiday.
Fairmont Hotels & Resorts’ The Plaza hotel in New York is encouraging locals and tourists to view this year’s holiday tree through a collaboration with the production designer of the 2013 film adaptation of “The Great Gatsby.”
French jeweler Cartier is flaunting its retooled Web site to affluent consumers in the United States in hopes of increasing online transactions and digital traffic.
Condé Nast's Vanity Fair and General Motors’ Cadillac are partnering to install a street art project called "Art in the Streets: New York" that they are promoting through digital, mobile and print efforts.
Audi of America is extending its sponsorship of the U.S. Ski Team for an additional five years and will flaunt its S and RS models at events during the 2012-13 competition season.
Starwood Hotels & Resorts is enabling its preferred guests to upload their member card to the Passbook application for the iPhone’s iOS 6 for instant access to account information and reservations at all nine of its brands including the St. Regis and The Luxury Collection.
The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.
French fashion house Chanel is inviting consumers to learn the intimate history of its N°5 fragrance through a video featuring Marilyn Monroe that is the second chapter of its Inside Chanel videos.
Italian automaker Ferrari is letting savvy consumers explore the four-seat FF vehicle through lifestyle videos and technology demonstrations in a model-specific iPad application.
Retailers are projecting a 3.1 percent increase in sales on Black Friday and a 4.3 percent increase in Cyber Monday sales, according to a new survey by auditor BDO USA.
