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Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.

With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.

Jeweler Tiffany & Co. is looking to direct affluent New Yorkers to its new SoHo property through geo-targeted banner ads on the Weather Channel mobile application.

Net-A-Porter’s men’s destination Mr Porter is aiming to grab stylish male consumers with its fall/winter 2012 campaign, “Style Wherever You Are,” which is a print and online effort that depicts four global locations and consumers to whom the retailer ships.

Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

WSJ. Magazine’s September issue not only boasted a notable fashion ad page increase, but saw a shift from men’s to women’s creative since last year’s issue from luxury advertisers including Ralph Lauren and Bottega Veneta.

Advertisers including Chanel, Hermès, Ermenegildo Zegna, Salvatore Ferragamo, Burberry and Rolex helped Modern Luxury’s Manhattan magazine boost its revenue. It is claimed that so far in 2012, Manhattan is already 105 percent ahead of 2011's total revenue.

With the emergence of new MMS-based platforms, we need to be embracing the technology as the best choice for direct messaging in the mobile space.

Marketers including Chanel, Prada and Ermenegildo Zegna were lauded by consumers not only for brand value, but for having the best customer experience in the business, according to a report by the Luxury Institute.

Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a pop-up shop during Fashion Week, a move that could enhance the department store's brand image and build awareness before the first property launches in a few years.

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.

Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon.

Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.

Today in luxury marketing - How to trade the global luxury market today; Neiman Marcus caps solid year; European luxury groups on the lookout for crafts; Attacks on bling in China add to luxury's woes.

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

Aston Martin is continuing its push of the new Vanquish model via a 26-day, 21-dealership tour through Britain that will incorporate invitation-only events and a social media campaign.

Mandarin Oriental is boosting the appeal of its Barcelona property with an aim to drive traffic through a new helicopter package.