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Hearst’s Harper’s Bazaar is enticing readers to shop directly from the pages of the magazine through a new ecommerce site that will offer apparel and accessories from luxury labels.

Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.

John Varvatos is lending its aesthetic to automaker Chrysler with two branded, limited-edition vehicles that could help the menswear label create hype surrounding its brand experience.

Today in luxury marketing: Luxury fashion designers bank on accessories; Yvan Mispelaere out at DVF; Orient-Express plans luxury cruise in Myanmar; In fashion circles, lawyers becoming sought-after accessories.

The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.

Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.

Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.

Jeweler Tiffany & Co. is looking to increase traffic to its new store in Manhattan’s SoHo district through a targeted mail campaign with its newest catalog and personalized letter.

Michael Kors is boosting its lifestyle aspect through a new series called Kors Collaborations in which the designer will team up with fellow creative talents such as musicians, artists and photographers.

Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.

Four Seasons Hotels & Resorts is catering to connected business travelers through a company-wide Wi-Fi access initiative as well as test programs at select properties that include meetings on-the-go, Skype check-in and in-house iPads.

French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.

Marc Jacobs Intl. looked to connect with consumers during its Marc Jacobs Collection runway show by collaborating with renowned blogger Leandra Medine of “The Man Repeller,” who live-hosted the show last night.

Mandarin Oriental, Singapore, is encouraging bookings from affluent travelers entering the city through the newly-opened international Marina Bay Cruise Center with a package that includes transfer and meals.

Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.

Audi of America is hyping its S model range for the first time via a dedicated television campaign beginning with a commercial that is airing with National Football League games in addition to placements on select cable networks and online media.

Even though private aviation travelers are older consumers who may not be the most connected people, a mobile strategy by providers is of the utmost importance.

Today in luxury marketing - Dior Homme reopens in New York; Audi threatens BMW’s seven-year lead in luxury car sales; In Greater China, luxury forecasts yield mixed results; Luxury goods plays that meet the tests of Wall Street legends.

Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.