Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.
High-end hotel The Langham, Boston, is opening its new lobby lounge to transform the initial look of the property and serve as an updated setting to offer meals and cocktails.
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris recently sent letters to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
Mobile marketing represents one of the most interesting, must-respond challenges to retailers in decades: where to begin? We have never gone from “that’s impossible” to “we need to get this done” so quickly.
New Jersey-based Mercedes-Benz USA and Toyota Corp.'s Lexus are each donating $1 million to the American Red Cross to aid in Tropical Storm Sandy relief, while New York-based retailers are continuing to boost the city hosting their flagship stores via digital efforts.
Italian fashion house Ermenegildo Zegna is gaining interest for its “Ties Around the World” collection through an exclusive email campaign as well as a Facebook image that prompted users to register for its new special project.
Toyota Corp.’s Lexus is targeting New Yorkers who are visiting the AccuWeather mobile site through banner ads for the LS F Sport that lead to optimized content.
Marketers such as Burberry, Louis Vuitton and Hugo Boss are among the top luxury fashion brands across Facebook, Twitter and YouTube. However, Dior reigns supreme, according to Unmetric’s new Luxury Fashion Report.
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
