Photo Galleries

Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast's W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.

German automaker Mercedes-Benz is enacting a multichannel campaign to lead up to the European A-Class introduction that will focus on the car’s design and its integration of the iPhone.

InterContinental Hotels is drawing attention to its Times Square location in New York and its Ça Va Brasserie restaurant through a new dinner series each partnered by a world-renowned vineyard, likely to drive traffic during the lull between summer and winter travel seasons.

Today in luxury marketing - What is next for luxury brands online?; Louboutin brings men's store to New York; GM sees Cadillac near U.S. luxury car market top soon; Luxury automakers focus on Russia.

Pre-sale, purchase and aftercare are the new holy trinity of the luxury retail experience, and the brands that activate this will see results.

German apparel brand Hugo Boss is increasing its tech savvy and on-the-go presence through click-to-commerce emails linking to its newly-optimized mobile site that offers 3D, videos and campaign images.

New research from Forrester has shown that consumers search via digital methods but actually buy in-store. Therefore, the experience should be seamless across all channels.

Private aviation company XOJet is targeting affluent consumers watching the US Open Tennis Tournament for its first television commercial.

Department store Bergdorf Goodman is using its fall magalog to push its 111th anniversary designer collection as well as display the usual array of luxury brand advertisements and New York-centric editorial content.

Four Seasons Resort, Maui at Wailea, is strengthening its reputation as not only a high-end travel brand, but a provider of cuisine and entertainment through an event and hotel stay package that aligns with the Wailea Wine & Food Festival.

Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.

High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store.

Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.

The Ritz-Carlton Hotel in Washington is tapping into a patriotic streak by offering a new presidential election-themed cocktail menu that pays homage to President Barack Obama and Republican presidential candidate Mitt Romney.

Ralph Lauren, David Yurman, Estée Lauder, Dom Pérignon, Audemars Piguet, Breitling and other luxury advertisers scored key placements in the inaugural print and online issues of status publication DuJour.

Private aviation provider PlaneClear is adding concierge services to its repertoire under a mutually-exclusive partnership with Carefree Lifestyle that could streamline flight and service bookings.

Marketers including Barneys New York, ClearJet, Four Seasons and Lugano Diamonds are illuminating their products through interactive advertisements in the September Robb Report iPad edition.

The entire retail ecosystem is converging because consumer buying habits are becoming conditioned around mobile commerce and smartphones.