Photo Galleries

American Express Publishing’s Food & Wine magazine is partnering with Royal Caribbean International cruise line to extend their lifestyle presence via a video series called The Art of Preparation.

Today in luxury marketing - Saks Inc. attracting new luxury consumers from around the world; Bentley previews Mulsanne convertible; Europe on the brink: The industry's prescription; Naomi Watts to dazzle as Diana thanks to Chopard.

We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: "I can serve ads to phones based on their location!" But do you really understand the details?

The Luxury Collection’s Chatwal hotel in New York is now offering five unique bespoke city experiences through Virtuoso’s Beyond Times Square package.

U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece.

Rolls-Royce Motor Cars debuted the Phantom Coupé Aviator Collection, an aviation-mirrored line inspired by founder Charles Stewart Rolls, at Pebble Beach Quail last week.

Fairmont Hotels & Resorts is celebrating 50,000 fans by giving a Facebook-exclusive offer of a complimentary night after two nights booked at one of its Bermuda properties.

Today in luxury marketing - La Prairie adding cellular power serum; Manhattan’s 15 Central Park West fuels ultra-luxury condo surge; Chinese give luxury goods a pass, go on holiday instead; Solar power allows luxury yachts to cruise in silence.

There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.

French fashion house Chanel is lending a dark feel to the Net-A-Porter ecommerce site with a black homepage skin and side tower ad that show off its new Coco Noir fragrance.

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

Luxury marketers that want to push mobile commerce should develop payment abilities on applications or optimized sites depending on the way that they want to interact with users during the transaction.

Maker's Mark is playing off of the 2012 U.S. presidential elections through a satirical politically-themed campaign that promotes its brand image and products via social media, events, television and out-of-home ads.

Condé Nast Britain publications including Vogue, Tatler, GQ, Brides, Vanity Fair, Glamour and Condé Nast Traveller have all reported increased circulation throughout this year, which means better visibility options for luxury marketers.

High-end cruise line Celebrity Cruises is pushing its first onboard AquaSpa by resort spa creator Elemis on the new Celebrity Reflection ship with women- and couple-specific days, new spa offerings and a contest.

Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.

Precision-cut crystal glass maker Swarovski Elements is upping its social media strategy and raising awareness for the release of its digital publication through a Pinterest contest that highlights the latest collection.

Jaguar USA is keeping New Yorkers cool during a sure-to-be hot summer weekend with a pop-up event space dedicated to winter weather and its model range.