Jewelers Tacori and Michael C. Fina are sending participants in the annual Diamond Dash charity event to scavenger hunt clues via SMS and relying on the mobile messages to choose this year’s winner.
Private aviation provider Flexjet is upping the service offered to its affluent owners by granting them access to two different aircraft types under the new FlexShare program.
Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?
Luxury marketers such as Michael Kors, Nordstrom and Tumi are taking the release of the iPhone 5 as an opportunity to scout out aspirational consumers as well as trigger instantaneous small-ticket purchases from existing customers.
Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model.
While Apple is dealing with some production issues as it tries to keep up with demand for its products, last week’s results suggest that the company could still generate over $200 billion in revenue in 2013.
Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.
Michael Kors is the U.S. label with the most digital appeal worldwide and is being praised for its ability to stay top of mind among consumers in the BRIC markets in a new report from Digital Luxury Group.
Footwear designer Brian Atwood is bolstering the shopping experience at its first New York flagship store through QR codes that connect smartphone and tablet users to video content.
