Today in luxury marketing - PPR's Gucci confirms luxury slowdown in Q3; Alexander McQueen men's store lands on Savile Row; Neiman Marcus sells a dozen $354,000 McLarens within two hours; Demand for luxury cars boosts Inchcape.
Several factors are driving this proliferation of devices including miniaturization, technology transfer from mobile phones and price reductions due to volume manufacturing.
Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.
After months of rumors, the iPad mini was unveiled this week by Apple and the device looks to be competing head-on with the Nexus 7 from Google and Amazon's Kindle Fire.
Today in luxury marketing - The one person who complained about Natalie Portman's Dior mascara ad might have been from L'Oreal; Karl Lagerfeld signs fragrance pact with Inter Parfums; Porsche gain gives VW a Q3 profit boost; Blended Scotch aims for hallowed single-malt ground.
British automaker Rolls-Royce Motor Cars is fulfilling Brazilian consumers' desire for more information about luxury products and services through a strategically-placed showroom in the emerging market which is its first in Latin America.
High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.
The Willard InterContinental, Washington DC, is encouraging foot traffic during the holiday season by aligning with the presidential election and displaying the entire White House Christmas Ornaments collection on a tree in its lobby.
