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The Willard InterContinental, Washington DC, is encouraging foot traffic during the holiday season by aligning with the presidential election and displaying the entire White House Christmas Ornaments collection on a tree in its lobby.

Today in luxury marketing - Mulberry: Not so hot in Asia; Jean-Louis Scherrer sets watch license; Acura, BMW and Cadillac eye Brazil's luxury car market; Luxury fashion brands cannot resist ecommerce.

German label Hugo Boss is bolstering the womenswear shopping experience on its ecommerce site through a virtual dressing room designed in partnership with Eat.Sleep.Wear. blogger Kim Pesch.

French jeweler Boucheron is opening its fall catalog with a history lesson that leads recipients to jewelry pages showing its fall collections.

Fairmont Hotels & Resorts is rolling out updates to its desktop site so that its features are optimized and touch-enabled for tablet devices.

Today in luxury marketing - Target's newest collaborator: Prabal Gurung; Aeffe, Jean Paul Gaultier confirm end of deal; Asian thirst drives demand for $3,200 cognac; Pinterest outpaces Facebook on purchase 'inspiration' by more than 50pc.

Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.

Fendi is romanticizing its fall handbag line and Italian roots through an exclusive short film in which its 2Jours bag has a starring role.

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.