Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
Yacht brokerage firm 26 North Yachts is leveraging its newly-relaunched Web site that provides information on more than 80 yacht manufacturers with video reviews and comparisons.
As the technology revolution continues to grow at rapid speed, brands have started to look for unique ways to engage with their loyal customers on a personal level, especially while in-store and on the go.
Jeweler David Yurman is bolstering its social media presence through fresh campaign images with model and new brand ambassador Giselle Bündchen that allow consumers to shop for the new fall collection on Facebook.
Social networking platform Google+ has seen a dramatic spike in page activity, with luxury marketers Ferrari, Gucci and Burberry boosting activity approximately 138 percent since February, according to a study by Simply Measured.
German automaker BMW's recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.
Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
Today in luxury marketing - Brad Pitt announced as the new face of Chanel No. 5; Is the Met Ball becoming fashion’s biggest PR platform?; Catering to the self-expressive Chinese consumer; The worthless battle between direct response and branding.
NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
NEW YORK – Consumers are now demanding insider information and brands must offer content from all access points including mobile, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.
NEW YORK - Targeted marketing via measurable channels should be used to reach consumers who are lacking in overall brand trust, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing's Luxury Summit 2012.
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
