Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
NEW YORK – Architectural Digest is undergoing a complete print, digital and mobile redesign, which it unveiled during an exclusive invitation-only preview on Thursday. It will likely provide more opportunities for advertisers.
Luxury hotel Mandarin Oriental, New York, is inviting affluent couples to celebrate romance via several promotions that are available throughout the month of February.
Starbucks has rolled out a Foursquare initiative, where consumers can unlock special badges by following Starbucks Frappuccino with a chance to win passes to Fashion Week.
Today in luxury marketing - Jimmy Choo acquires Japanese business; Hermes' sales jump 25pc, raise profit forecast; Hugo Boss net soars 58pc in Q4; Conde Nast experimenting, collaborating and partnering with luxury brands.
If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem.
Luxury lifestyle magazine Robb Report is making leaps from the printed pages into the digital sector, starting with an online video chat segment for Ferrari fans and collectors on Feb. 17.
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.
Mercedes-Benz’s multichannel marketing is undoubtedly why the brand’s sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
Vying to stay au courant, New York's Plaza Hotel will provide guests with an enhanced stay via a new digital concierge service available on iPads, laptops and televisions in every room.
Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
