Luxury travel Web site Findertrip.com is implementing the latest search engine optimization, marketing and Web strategies to reach the world’s most affluent travelers.
Today in luxury marketing - Bulgari to open London hotel; Bottega Veneta taps Nine d'Urso; Mercedes-Benz launches new Maybach; Where are social media marketers seeing the most success?
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
Luxury brands may be in trouble, since the Direct Marketing Association will enforce the Self-Regulatory Program for Online Behavioral Advertising, which includes an advertising icon that lets consumers make choices about the interest-based ads they receive.
French fashion empire Chanel is pushing Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art, with a microsite dedicated to letting consumers explore, interact and learn about the brand's history.
Luxury lifestyle online publisher JustLuxe launched an ecommerce Web site, providing affluent consumers with exclusive offers from high-end brands worldwide.
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.
As one of the most anticipated sporting events of the year, Super Bowl XLV is already creating an opportunity for brands to be innovative and team-spirited through sweepstakes, promotions, advertisements and products.
As part of its ongoing commitment to its fashion-savvy cardmembers, American Express is giving affluent customers unique access to various experiences during Mercedes-Benz Fashion week.
Prestige automaker Lexus has strengthened its commitment and relationship to the game of golf by extending its ongoing partnership with the United States Golf Association.
Lamborghini is taking advantage of the iPad’s unique and vivid canvas by displaying the brand’s famous cars in a variety of angles and frames in a new application, Zero to 60.
Luxury brands such as Cartier, Valentino, Dolce & Gabbana and Michael Kors are using Vogue's commerce-enabled Vogue Stylist application to advertise and sell their products to the magazine's readers.
