Swarovski Crystal released an ebook showcasing content, images and videos from light and art installations at its Swarovski Crystal Palace exhibitions.
With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.
Tens of thousands of people around the world wait for a bus every day, and what better way to give pedestrians something visually pleasing and engaging than investing in bus-shelter advertising.
Fine watchmaker Breitling opened its first flagship boutique in the prestigious Midtown district in New York, creating a unique mono-brand location for its customers to visit.
Kiwi Collection, an online destination that lets affluent travelers book reservations at discounted prices at luxury hotels, has bolstered its marketing strategy by optimizing its Web site for mobile devices.
Fashion icon Vera Wang has collaborated with Wedgwood to create a collection of fine china dinnerware, giftware and crystal stemware for a Valentine’s Day collection, which is being promoted via email.
Audi is retaining its stellar reputation in the automotive realm with four models winning in their respective categories in the Strategic Vision 2010 Total Value Index.
Polyvore members are being challenged to dress up Bergdorf Goodman's fashion director, Linda Fargo. Winners of the contest get flown to New York Fashion Week and win a $2,500 gift card.
Precision-cut crystal glass-maker Swarovski is promoting its Valentine’s Day collection via email by sending fans an online voucher for 10 percent off on orders of more than $160.
New York Media is targeting fashion-forward affluent consumers with an iPad application that lets them explore the behind-the-scenes content straight from the Fashion Week runways and afterparties.
Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.
Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.
Aston Martin is promoting the Rapide, its four-door sports car, and the Cygnet, its new compact city car, with innovative short films and social media marketing.
Fine jewelry and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.
