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Spanish shoe designer Manolo Blahnik is teaming up with jewelry maker Tous to make a charm necklace to look like the iconic Manolo Campari design.

Lamborghini is flaunting 48 years of luxury automaking from 1963 to present via a mobile application.

The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.

Tiffany & Co. is taking advantage of a market where celebrities set trends and steer buying behaviors by spreading the word that Natalie Portman sported its high-end jewels at the 68th Annual Golden Globe Awards.

Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand's reputation.

Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.

German automaker Audi is reducing its environmental impact and expanding its technological innovation by providing auto show attendees access to digital brochures.

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Today in luxury marketing - Yves Saint Laurent casts Vincent Cassel; Tod's founder to restore Rome's Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.

Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?

Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.

As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.

Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.

To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.

As part of its ongoing expansion strategy, London-based online shopping destination Kelkoo branched into group-buying with the launch of the luxury shopping Web site, Kelkoo Select.

Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.

British ecommerce Web site Net-A-Porter launched a wedding boutique aimed to provide affluent, soon-to-be brides a selection of luxury gowns via a one-stop destination.