Marketing
April 21, 2017
Karl Lagerfeld with Kim Kardashian West on the reality star's gaming app
By Brielle Jaekel
With the growth of entertainment on mobile and digital, brands are discovering that by creating marketing efforts with a game-like experience, they make a larger impact.
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6wCHjGWHLvtYYHcJ6HTgNCYCpjVcp2qN5\/+jejA9PpyUoIgVVkr9jZM\/OXxDENTBifAW7AOhlnZlJaViNu\/5wY0OP\/bn6N8OWGuhA09Bq+WQWmPVzU4aQKlQkBX7cOWQuMWk+uScgqsyRr1OEFx7FPETh9R\/lptQYlCcEGEoCZav53mqVAT+3PVUICy2QjtkPKdFdHkneLSEUc4oy2eyCbyKS5FDzutXyP0DvgRcNzfXCRosfxwxzJEisiZlrDwE920L8gJhVVa\/45gbOUYd0+YLxxrbGMINL7y10x6vX1WsZei8aKJeed\/w4T13LJ4+RtxG8VV6xIcMVP+URvjctBgJJjoMEzn3wV5bXOwwGzJek3b9zZmemLVTSFwFHsHwibFj91hOqKq8402Fg1gf\/KZ2zqWXU7wBw5DJCi4uHXCMMYV\/6RvtLS4Xajv8sKXhduPfeC7yTCeoB\/1A\/SEeaTxQQ4sE2ySc6ynmPvJcFQizdpVYC\/qbLMMvK2nB3QuN5gJxhyMIf0jjxBs82EFtfBpyWTEV+yPjF4\/ORr1PzuJSSp37sSEJIzkJOpFzPGVaztsXqN8LyqHY3ynrCAgCiTDSjDKwsV1El07dYo1\/0M6yWd9hsZ45QDfAV0dT+yxvWkmAV2Llube2X3SBvJdpSxjUrVi\/5y5b7uYxkhgZpPXLeQ3biaYW5QByFQqFOvXQ+okckvT5wTXrTq9Hfg8uzeYxxsmj+z3xKiVw9cJb3dLHupMabo\/J1X0N2bPvOUGi1MGdKeaf9G6atRCugPglCne362Z\/MYaM7v5G12QxA78NkFwqnt\/LKntJLRfPAv6q7laFKnn58\/qr2\/89XYdZndrdKrfIdJF9gZFqRp9PVqy98e8MOjpuFrZulcoH1At+ghepsCC473DHEMv4P0531AF0607OResn5hNKlpdFRzakdGjn2Yc\/tP5tp4Qtp1FZQeSO2DJlkylq8FOgkhNQWQlBvqkpKSYvjz5TSoQwtyl+bPvROSzjkmhGXuRWItyaXGDzWUXpCkVIamqjoam+VgbqjUIubueutmlx53Do+Un3EGZgqPmr6cTsKV9RF3DeU79rNl1rvsGBVlIqe6a\/F8kZfbzrbyVj9tfPPG0dqIogup\/GAg2+4cUswi4pom66cRu+N39QPwVlh2tucvjjpW7uJcGfKEJvfno11RxyyiyMApR2s3JR8CjALDAKRGpcdgkLxwd6BOcGr5QKPuGKVuhp0gPvDVD8UJ22riHNoZ88RR+pJeApfrKKikmjcICrUWyMqnB2BBf4pDCKoyPfcLXfc7f8PFgdjePnGC+Q+AH\/oIav3rXqXDPG2W6GjnQFfY0rOx+peuH2DSjP9HatdQF13QlS5mUCpoR9XsNn6V5kD8ZDBP7ZiWCxwYBQDXA2MXDoJSjsYAaGNneUkQajEY4qHMsxw5Q1E78mnK9ZfwSDUsi1O5SmAM3GjS\/cXlhUphW9G6rNp4QOt\/gCHQ1lshteqtx35eF+AiKCK\/kp8YWLacqSHf9OE01UaAt8fQRfYlg8o6\/aa14m4gvQqB0j5WYNEODR4\/jmIVJTGYRTErxdSZJas3ozJD+ZBQRTCFdcoHf8awiNXGTcKG1In9CUnAiUZHTCwkylzhqglr0JJfyBYH9GFrQ5cr5mejrnyz\/0yQ4kKiimr9ekLLNUes0hSvR8+V60i9YhTlPkN1qHkXqyIwj8CvdoHwgW8Iyb5vmlLES5iYtVTNOd3RMmGtM\/1H1u8a7KoNPNZzaOsilBp1cbCavGUmR7+RvR1yZFp230F+AkZie\/SBUgMMRwhCXWm0FFIrOGsGsuSKqbZNvkiOyS7qwhCHUPdw5+XReYhV60aiZYwZjeTK0fYUEVeq0+HFGvVyy1IXL\/1L7WOamuKmuEagOp\/JWV+q405kL84rri9LSzs\/XOqV0DQza\/IDGTbbi+fa1g==","iv":"53daf0fd6e0914d093624285f68baf15","s":"db6447418572b3ee"}
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