Marketing
April 21, 2017
Karl Lagerfeld with Kim Kardashian West on the reality star's gaming app
By Brielle Jaekel
With the growth of entertainment on mobile and digital, brands are discovering that by creating marketing efforts with a game-like experience, they make a larger impact.
{"ct":"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","iv":"e4d9b8f2afc9047f09bb90290fdb2a1c","s":"8ef7da4aa66a6961"}
Share your thoughts. Click here