Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"9ef273e420fe99354c2ebb7bc66d0a48","s":"766243670edaa200"}
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