Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"77c5487eb7a79f6936f4cccdf6791ced","s":"ab3f26a04f51b880"}
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