Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"08235f5eb78ba8c592773024ae18c14f","s":"4c99507e77d8bc6d"}
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