Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"e1eaed643610387961aa88ca81e7583b","s":"81dc0a762711398e"}
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