Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
{"ct":"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","iv":"23128d0c175607f8896369a1a4ebce46","s":"5034d5fd98870a38"}
Share your thoughts. Click here