Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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7YrkZ5M+UHTaIzSvC8aGFpKTkSRYTat0a904QgeyOask0QkgxZYQvIO6S\/48o+MKr5zVBx\/C0t3HbqKONH0wMoeUoATC1Z2qS+wNesEUNV1Er4wtVb+jrPkzCl1d\/0KgBFWWNrwi+g3C7ErRTVuVL8sQz\/1G1A7dhMh2A29PryrxPaIfEH7OctiRIFggzIrY7GcRsxPp\/Is944yYDCrTrVd1poRMhnJU3bDcupEuYNQ2Fyx1UnZdQ7M19zF5ZYDbi6mAxtSpTev4W6TirCm2ifi544LyaVD7J6ObuiHJyA4zfXOLb7k4WFxlnEFT4MpTya+gz1oGEW4zv5VMglNjP7siPrEZxuIB8Q1ybyrKH\/8es+eRtxwBfClBf\/9z0E4\/Zehj3N5DpyhS\/CO70RuHdDLipQl3nY3r9Kvcwyn\/XUYrzoE9emTfIlM+mxnuanLAfuG\/295cfHHhH63KHGC79ZjMpJgAzacdfDQdirD9JrMgvXCDmG1DiPqZ4rl93g9OhiSQKQMFnj+4BAP2ATS4dUV6PcIunRxGSCWeeoi3Hazqh7Zk309u4c+o8UBq0Gw1zU6LmDZBXy7K6VwlcDNLL\/V+Y1tZ87tLKsvo3TudvcCJhPISG4STOdgYfOUB0hcyJ4zke02x6YuK0kSIxREk+kW5z\/dK8DHGfDo3uTbbTBbG4cX0aoRrJWkIeD7NghgzkGsh+SL8edkoAGPSwaE7W27LW96KgmtTk2ON8\/vEqbO+jym40ATR0BxZ8Tfi9a0+RdePNW8nPkFeaZ9+kHu7RyczHlOSZeoDbwP\/kH9YyWKDHF5BIWHCLKtWX5TJK8RrHsBhsu0OegWTvB\/y37QaISTcvsiZzzXluPwwkyAjooT435OsRPSh4lb1gT+9kxsAPlQ3ZfStYbq\/oeWhktGTIArJdTFKa+kq5sG1x8Yxbz\/zMYpuvBOJ2uuwCB7tucK+iPv+6JMCo+lav6ZLyVfXcDKCm03vs1ksKaEVwWwZk2xoXgWYU2Q8yRxR4+KcyTduuaN6pP5GGf68AcbV2L5a0ycFqc25s9Af7wHV7LiWzkESO4Bt224Nw6OcwyeonTUo8DItqce9MisPCpsfrdg49LNKiU8w9VLopeHl0UXIcxtMPjwXfaVxyLlslaJHMWaS5o1PgSjNMqynzC3pMJEjfKSlVrHCIYxh4kNEnQO\/z9SF9UdNzCvlW7Ic6nZW5LIw\/l5d3z+5HuKXu5doTPtmeWePageiql\/+vKBOeG34yPDm62uFlcAn0bP+5wpcGyxQlgHUQutKPDsF2VpD5d6kShPsd8NNCuyGN43DS9f+6Dfxp4mIedIstV6FsGDBMNcoFdQUDfxi919MiR7oZqyYHBUcb\/5TLOBc+deHdwBX\/uDDYdtF5vifXgkioaucd8tRhyTBkj7i4jztj8zvwjFoTCW+mxTiUXgCFgeyFT1Zhw9DqlGObaaMQCiEWO4\/cuhPsmVCTzjqtJM3QvzKZCPcvlS6HgFK1b\/lmsqzPfca7LC07Wclhkyz1qRzUvajVka0XoMVBBH1ewJbV7Oihu6tbioUa\/W9lUqDy2G4aK\/EoJQdSl8wL7npaoBS7mI2orFFMTn5nS3IdtEKaU3eqxEcc4961WABtAkwodIZHXYVajKLy0ZiRBV1+Y5EsrkBg0lwuYg22Z+ew5ZPoBXtYJRBmT0DSxmAfiCcFM5jfBNSxQgoZROViJ25T2T13GTUJh+LMqLx66XNPC6UqL5kjvQH0aShv6eDyxwE9sox7eMgZWaR1i5tz0b1mLlQMEH2ui5Ph8Jqn2++TorDCTOmgH+TFkAMEoG4lP2v9gLKmbnu9hWWPgun2OI7aQFxSiFJuesnj5xodHZQ+RzGYZWq8GulVqXAHlCrhl3UZ2MRFQiqoYud\/8TDmufk8TsvHKMs0ARg+NEnQ0hskcYqD6UrRxuQCXyfIWh7Ng6nXGqx3gJe+2s6BVFeeSE33mexy5mcEDjiwk70tIHfl1aMNLgoUac2N0AJ1+UD2iAnMlBaeFQRJ+axPC6SSkDMtkkM9NU+CYBHTYiJt9DFEIZyf+DvUpF+nQbPO3TO0U5LjdukjtckqLRT0sAMxrnb\/rhTA4AYnA1mgLoO7KzhhYTmN8pzMd++KmpPPYHCJuAIc2S0kcA9CH\/LxKV74TINTvqDm6uNd0AgoDVwc00Ykd39UI7LcytY4b7zlpM0y2zsD+M4Gn6m68CE3cIRi0yvGE5sPr2Tt46v2mNKE6GNLAIz\/2Sy1KfsnZ0ebV2Nr2TJlCMI6HmlmlhtsT4MwFoQKbTluSnC3Yn5FSOOPXmWJAEPEg2TYLJw+k0NIAadQEYZd1ITF\/+LWA8ZpGB2keZCyaTl7A2wf3kWoNawwF8cUFRVPwah7m2zQo81VGUoGHwR3B9bSHqAJHek6ACLwSQmnwyTQp6dMtRUzikHY0C2GzT+3yPHhD8qXWqoD0HuYF0WNbXSACD3+sty\/B7jFMglq6HZBRC4dJATNdMKiAp+WM61SqAMErk81XH8WNrMTKHIK6lpLW8hIEUUYkoWVG\/WrvSMPnvSLEq1OP2Yyjr9dqy3ohpB0rsnA+J6VmFefj2EECr9tOT5zmcdBtv7HlToel8mMHsO+P6G1cayz5YGgFLsFul+8Q5yMqg+SddfSDrGO+l\/RAP1yAMtC3+CAUzSVPIShLLySIxnix1XOUSfJjDVpQpwdepx5OL72S1T9ndh5OtvZHpQTwATQjIvuiMS0msIxQYHcl03XKQItsElB\/cBnfbXizFN9cO59ZT6cSSvjIxNKQs5BQL27AqRioAZHEkSTJnIvgWzqgxhg756vbIsYHrpb7YXN\/yaM3\/vt0co\/uo0+tsE0F1fM1HI+tulMxjBfRohIWWuOu7\/CORnq+Bbt2iMOySX+AUFIhM5qi6Mg7uNyq2dTAhjV2\/hWnqzBznleZAEtOPyQIbGchMQ\/J2wGgtXj1w0J3JKO+zYvTVjdjsn\/ZQuLgJvfLEgmLvSATViNC8z\/BHIOWw6agj6auqSTrUh95c7l0h5yc3qzGp40XgmLPyYTP64FjaJEt5zK6yXLyN6iSUH8cAQbSCknEHkBzH0iCglxrc1WIX3wESntbeB+nqNemeIlrX+UlLPg\/jo+gYNucF5ibM4xZfxREqWwSfcAAXmVXqLrIt0d+M5ULvnFXwekY3nRzP69g6fVJgIcRverqqvX\/4dukajV3CffP6vgZ\/0+mfb04QoAPS247oYuoaf3C+HeY48305DXq96MJNUqMmfvsJtirN8WJvqF4NQhQATGqx+\/PQQwQUvjSzaEv2M971ZGkUXviPPGrUW5R4giQCiJ8IyCqQc9YZeQI+mvicZw+f7DgFhCSSr0P6pjepQk6JolXaFu2lHK0eanQJurONjZb6aEkEqrHP7K\/\/zAse4j9pSyWUqWHWlhJ3InQtN4PlOAnQ\/Po\/d3yc7C5lrIWQ+IjWCY2t0oo5DRE0+BPq3TvnUluBpcG7UbSCH6mO26rHG0dcAk3LSOSAPV\/rzzc+ps3FMV0+XfcQEOx4BgN792V0bmeCaw3dSAh5il1+doo+3UAYEjJwCIMfOhpJFwr8yC+yHto\/CFkrqWTlvWYyO8be4eFwPXGRUceJHnjBFjbTeytYlp7+7oWVRDHfWMLlhmwdgvcyIEALChwaGQYuy7A1l9FVMhR+5WM6YytQYWZvuDiE\/GE1hGy\/hhr9ISB2bGT6O7HBe\/ITcmqFr5lWiBFJJ\/DhNdl+DEmvVgJAv5lCK5zvVDMsu6C2DEf8ix4n10fMqvMpKiiL\/6\/JTMqmRYnDwfiL71hNSm7PiBC\/RG2OLgv1K9NOlpg\/A5f+EtBjw44l9SIRsfAmNETwB2ptmqaQdeBg0fEVFvFJJ2iR2xNhR6nUJ5NQiqhzdtjlbK\/d1wHJtGLGGVrswhfN6zk642N9TW2xAKPgIRj5xX9fVgHsyt4hJEObGQwTLuIBolRvgX9AV76dZ\/QwMDteUsKjV2tHbDvkVmKKW8yuwE5qVmSyLHIn2eq3ooOOvpBJP4l1Jkj1S+59iObFfMRrSx0N7wm+714b4GJVYLeLUVyd5o1ifu1AdT5omX1ceqzAYF\/7WApCIzb17ECsqKl+niQPsfptfDXTWwpynMSFkOygxH0PuGd0Ug3JIBgaLZ0AWy0TxAiCjRp+KZ6iHzE9I1JIMrldRXtvZmLb1oxZzbnI7TuXfpBXmtNDOklBUlaOm1Xg9zzGl2AwBbYKdqO2K4zSdlU9dF2ehi0ADC7\/4Xz8VBLDgbyf9qqH6amM9mqxH2WB\/XX2R9lK8qb6iKkRER\/XfJUAUo47lsEMvbNyGEJ4M5VC4lTG6Iuio6KdqMNdM\/YS4kz3HiPP3d1vK7JtkSmSHeJBY+TrkY5q1UMFD2\/WcSLU330tl4Lm8cdqEYftXYpOBvHNfPnKgxYQLTKe30SjPheow0mgQL0dhLYb\/LtLv3aYaHGoZCiNnjubiMuRbmP+8caVG6a6GX92V9y8QgUQ4d3rjDT+8xusvH9WCY0INMLDFXaAx8\/h8WuDx4nS8lrFK0xgYWo5qqPv1szZEFGJeqdeJQjUi34nth0fV2Pe2jnLGu51jbE9Qi\/6J9UFBGoy\/Vyu1uthm9YWacaKicISE0wewjzvpxB9KDOtJJ6pAgW1NGcd5SXZCatSNsGezHfTsBw49+Y3","iv":"756697a92b986c9696cc5f3c7973cde2","s":"5b683b552466a492"}
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