Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"22dbbb86c2ebf89dc0f57db0505287fc","s":"5224ba4a9af81822"}
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