Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"576f3de2fb56d89b536eba279be8fbf9","s":"a0b248dba03d4bbc"}
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