Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"d83730febbfbbd91dac282470950ab90","s":"d8cfb2b72ecda1da"}
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