Marketing
May 21, 2019
Armarium is one of the companies that C Ventures has invested in. Image credit: Armarium
By Sarah Jones
MADRID – Luxury brands have an opportunity to engage their future alpha gen consumers through virtual worlds, since this youngest age group is living a life centered on gaming.
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","iv":"a859d84cd09f01c0210e34840d3dc79a","s":"725cf83b842dbce2"}
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