Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"a07b4dec7223f9e1eb01050eea8ecf9c","s":"840093c2455ccafd"}
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