Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"21ddf0b05af072969859e136c791e639","s":"4a3ef577c13a8134"}
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