Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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FlvBuJSGX\/xryKqYKWfSfAs7coNzHM\/doZl8qc7o96mnsWV1kf0aYUW8uA\/umGnmVO6hXhv5nC+GGNM6nkjfKtaR1kuPZG65FolxvmLtMMpN7HjxSfbCewAxOflC9mAC\/hbrdDVLu7TdN6lw11x9ZkxLVy3IJiF6omZUMZ80ve5Ne0lIUlyldGyNzwei5ITXYlHGoC4mY1qYCpN2ZL2C\/nR\/X7L7mxWalFnmoNjbodF1DHLqJmT\/55e67gw1dXJXA0Jip79c1fUUVf0AVHxh7pVTGdxXUIdvy3UXzLCOv+\/uvUQEjNsWCexJXnftr+jcVQ\/Qva96ZZBddKOdNhlSvty2zk9mnZvvEs0dUHZIXGos274IZAaToBWhcDFPy9+VQlT1gyoftjNY4ZqfzoBq0TEN8DvlLdVsVDWbgSl18de+4hYrPAV53b7QAKKmT2hMCIEV3U\/OMczvFK8Ebaap1CQW46xJp7y9chiQpC07Ij3JeT\/bGdSmajcqIGdzweOxxAKnCQgAOiJaeAsE34gq19J\/ifCiSo5aF83\/TeE+vXBnnMQGxxFGlyLvSdf17+vFFID5CbK1sSciHWnSzyjrEqKSUd7lJCJ3acO00chW3eIDEZ\/nmRCBV5fCWVCxf\/\/rOOoEzWx2Ya9kQ9\/r4uGF\/9nstUcFUOtts1ngGKamkk23ZYKnwcCFIVvda1IQhf1fjWb0bedgEpgFd+ZXWtNmstK6i4ky0+7Lp7rNtPdIrU3bFmxPL9i2N7h7c1ArdPSUlCYVKPnoknFnhNXJC8ClCwvG6pT0en52cM7ZMEizGFcN0hy\/BgW6fNIF\/8oisc10l9IBpX2cGFq9CEaSI4sVIo6\/CDime7i4Z7ujGNdh92rjKANDdc5AFKrv2CjoedjnoCb7CJFLxEoe2loP\/g69tarMREEKts8uI29i6UA6yd68MSkAUvdKTQHaLat\/3Zfggen1FSM0Fv2+akAyFexLemCXi8YNGpNFfQu4KyWRqAa8ziWt7TQzEelC0X36gwCQGmePrcWYKMoU3wgY\/rkPAy5S9WVU8UP4ihM95YZaiMd5niX3oFASYQT4wz\/Z4xfR\/qwjuhqrfK8ZX9HhFGY8YjgO2EdPBSPOuTYxMi7Zk9a85aVr4iQJBvJ7ezZKUYIzinHTdsXbOUNnqTf\/2gMbsGIM9JhdBVUQl2KRyAokJsL7AH8IOTBjIXxnIJGsVjEqVWoyMnqOE+oAUgM32loCepK2fakRfrhqwA8JoEP1aRs6P8RifOVW1TtMYktOl1WZAYXgfkvgVd87nJxb0732cckrDjtBVIPd9sygkwcJk\/xUkg4JpSsTrm2uSKOgHx\/NC3nd6amN+UDxmTM18\/NgFJSu09QL1xj7Xm51wGz2S\/ejsOrXbQFdjE4QPubpK6IhHVYvq6o5MQJSY+aaC5cW7UFpiVRI39Ver9dZavvxzAdSQk7dCQQtjE737coOnuFDhxjhEUW8m5XNtM4Lc9CbB0PJrf4jtcm\/sgcLfZBJJQ3\/NLCQiNc3JurFhE6yyeUYu91NeYIegG4u9MaN8INmhIsNeIkMI2YKoFG8kkIXKV4HsqT9CahGA298umix2dagd8\/JZPVqhjYLDellwFzFGLcKCFfeosgG8oYzA8Mts97YeVMnh9X6OGQ\/5G77794GbiByx5eO3BHqvPCvyf\/Hf79sX7WIybGLN\/3AKXpJwTNi9P8TlXn5zyryWysOTZMF49ia0jz8vlJCkNjE8HF30FeDueNPfQ8wvO1+7mZMf385Gw0yFpSbJIAsz8L3hoZMrOrbV5TImQ6LANu8NsXgFZ6gY1\/mm+QleAAbidKytcOAiK+omZpGxM1wWtThUT7+U5XGVA3Tk1PmIqAQhDRiXt+bcz7X3KjYhguIJAiAAnZ6IWqapRaIUje9oTZadJSMtlRHwVUTgmo+RK06RDeKZXFcn0wdbYu0T4Fb+fo14H8bqi1bp4re73HoBP5WX810f\/FHT0oPn9F0rrKZsWZgND6\/8UU+h6KPFGJ5HyHKZ2I5TeBZqhA\/Zd1BKctnAHyeiPuYHeU5zTLl6YjmPbI\/aDYEeDEE1ZPeaauePram+95m1zzWXjaILP+b\/Zru\/wh6crpWkcs7393cnHXOvoX+BeQHMgaRyps0YvDELNT6NYxC3nb0gX546sRI2VnGtM\/tIRjCCbKEQ3LMXRd21HXqvGDKupN8tDiokzugWCy3eEh7mzDTSQZYXuZCLXAHS\/pNFkYU0PwXllYLtAyYihfzPKQluRNVBYPBc79MMJrG6hk4KleJiz6Zkxi+aQAcvJArtrmE1k5AqQ\/q5EBmSToONmxMaSLR3DSLPi3HSFi00xfEOifATCU7NCPL2KfwuzlHby+1qCSSO9cyqy+6FSP4WeY4SCzivskyitZJBo\/39BBhHkkj3nHgIxqHv6bedKnmUuJ8D78CHiasgmfIoPL2oeGclrJKSiwAheZLT2+KwSt4Ykx49Wxld5JcDs7a6fpgOtlNErPzMpv5CgyH0eEZcOHqEl8pXKLz4RgVk0mcUvjP6WMppzbd4DFuTJTyuMQ62xRtR5rZ61KLxVXWbB0PzC4pRNcpzYzlAa0NhhU\/V7BrILXr6JfETCpOVy\/\/Q\/tv97Wp2jQuhb0\/NMCiyrJNyo7F6jlpIg5pGhvQ3mLvr0a6SqIYGZiJXKKvcc3Vw\/z5UYiSvFd0PDYSyxE56xPGAljDjrbXlKUKl5Jrot\/6Z5zv\/hLIsBpe\/PVk9ta9uL1Hk5wU3dEduBoODGhMZYlKpa7ClNHGiDRbhPx5Pu+qpY3vOGx5FuCcmtHJxkqhB7i4tEWhyNuF1cv6HMYFaBLTqBDgHS2zdaPZsUh+pHsEyQN\/IxrnOVXtZeNQj5s8XgdJYF013Akoes\/RPgOTklp2vEz9RoIgMovw3ZrNU1G9oq6HvrcBQ5OvduQ2AFP4ZY7kz\/ghwgxgmJrIy2dOdkdpWDe4uMbSBdu5dAaZy3hrPw2JD40kP2yt8bkuB8Dp+O63DtFpGVaz1+6rCM4hZrBRe531GV+1k64OKz3RfcyhgpdI7iUXo4Sihyph4bTlO4nTax2yJ7D3ToHn6Iv95BQxkCdsOV\/VFSBDr4MXj4ffkq25RxrI7fOOF8ib5ax807h+fVv61BE4YLoIZJZgQLeYqtiOVDli5jUSMEymwz2ofSZt6TPlHnOo+hZiOrOhaP4vLcGIkPNkl2XhGzW+id9Qoy4rxQlBojf+QDLWSGRMH3zBl+MomydGE6dP++vE8iwGSYGXJNJJ0BXvLobgI0ZLklC4+dgkp6rQDzVsxsK8CBlhNqD033ftnh6LxzW5FFjcm5KRXzIsuUdhSgLXnu22n0X3RjxjS\/z7G2N0iJOlV+dTmeYJtn1Ntr+\/uQNK1k7o0pNr4fAlKtTq+AqTjipVQaFNV2FgGF+wBRGojMLEUg2H6pWf3vRQ1OdMiGPg5GEbj++ry+d7VOwmOaBZeMAqjXvbobfb+NB4sN+g86uqhCdvCLOX0Lh3p+saXpksm15355UBJxRukCOPwb5oi2+bDq+myZFrtrPnO5+sXIl3IDhnIPUra3ma8OrLLpV2oqZXK5r\/gncVLhbM+rqV2i1DWAPL0CzXBsA3SlcamtwHdId\/8eZ4A7il6AtoA96nojY3qhUPAq1rBYZ+vxTD3skXuLVqME8PyMUhXyrDBhnIULHiCPReG48BmcjCp3MNrtTx2lmGoDLJoV5DQqlu0vrR8e\/WPeuC1slcRhQLBWXl0rUJr853dtk4KnqP8vv2g\/h8m0GiqsyxBBbkbFX6DnPm21cBGEWJjGRk4H3LxnYLPzabVFDevT2WFBy2\/YZFeCIITzMsE6ETgu9MNS\/Kcyg\/DjBAblSL3gmlcVUOxx3uzgjnUsPE+pJVhAcsSV5AHiEU0VhsBvgw16c1fi37Z06DqjMlqysKMzJJT4EgbzYFQVy+hhhtDo9Odc6JbzLbk2++cwV2JLKOgcI5ytlofuEefqxBXfsJpD7uBQOjpEnckNjY3Vm6wj6DJbtk9kAXzAZt2aC5yxMA1M\/J1qcJn6i","iv":"a9c58d201329de167f422b224478a310","s":"d360cf72057699bd"}
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