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April 10, 2026
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Fragrance and personal care

‘Gen Z is accessing luxury through fragrance’: report

February 15, 2024

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

By Amirah Keaton

Young consumers are continuing to use perfume as an entry point to prestige beauty.

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  1. Louis Vuitton announces Regeneration 2030
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  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
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  9. The 1916 Company sets up shop on Manhattan Beach
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