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Dec. 20, 2025
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Fragrance and personal care

‘Gen Z is accessing luxury through fragrance’: report

February 15, 2024

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

By Amirah Keaton

Young consumers are continuing to use perfume as an entry point to prestige beauty.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  9. Follow @LuxuryDaily for the latest in luxury news
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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Exclusive Resorts purchases Inspirato for $59M
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