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Dec. 20, 2025
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Fragrance and personal care

‘Gen Z is accessing luxury through fragrance’: report

February 15, 2024

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

By Amirah Keaton

Young consumers are continuing to use perfume as an entry point to prestige beauty.

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  1. Dior builds five-story statement flagship in Beijing
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  3. Happy Holidays!
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  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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