Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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X\/BK0yYgHLyTceAszUgQvz3GlS5B8K\/PO9s178NorotPdv2QVScehYlaMrIWxmj0T\/uxlAQdbu8SND1gHXQF6Da+00\/VZCWKoRLXGrTxPSa3Iy7S76us+aK\/c1DnRgcuzx5yks9+MoCB+RvtK+bGVlxnpm9AmxTcJh2CXYMGXP3BZj2Vqq77c52jRkKR5M\/QE\/fzHV820iCnrWsqTF4vB8h7v53l\/RVAITPM5hcYbNyljFGObK4jTE76Rgm4kTudcd5mno\/DpANpLdJm5NXEMLyN2PdKfUT2pdVTp0sj0TeTQvKqRirDvoIsN0BC2+UQwY3CRczdDuLRxSQjzodPBtP1qzMDRe9dHtsCGM\/PaTnJKSGq4WUKANIIKavAeXfBOf7TqzrmiQBAaZ7vbvOmSB9H0Lom47imnoZGPYpkNQ\/GYHHrPI9bTjPdLVueiSX6vUTluUn3WBcHNVL6xLF1A2dw\/WP6Gch8T5Sp4e6rM1hyKCA210H3nODUrkvuX7pJub2vXOIJEKo3De+nKwMD9DX25wx5LWzT+AI0Damf+fcq9bCZmdxJ9tVZkln3nPDZqn2TGlW0tDZXFd\/egU5FSZi8rkOuJtcKysZmkhSGhOPKL02cJTO4cgXkQ7OJITeU2W7g7nx4s21m48Qis8BCTrFfVi42hyMotnRPOUz9BZgxMjq+zvdtP0lWkXnP2JSm5LYzmuttNCYsicNLoCKIBHqui41KejNdBmcy6BP6iLTloDU4eFmT0a4C8v6jH6F4Xq07m801443YpBDdrqTuUpXnC2LMdf7LpKuCuYXCSXWqzvUCiJJgy\/iHD1zg\/tIelrF5DIppkRtHDv0owXjTosyN41cO4R54RIhHgsXH54fEQdonGppvqQlkAWkR8FU3MP25KxSUWGwDAFcnln17ChAN5FeEbor5lijj5dAoGFbBWJr0Q7ga1Q5Sfle4B+coGfDimepnLWPdTTIW\/JKljKlSw5jEE3tHH8ht33m14lG\/igT2w91cSmgyapMhyG\/fS6GIzwd5bow1cnVIofdD7SRjVrRf2k10F29zn9v5J4YLkQELy6b1v6Zw5nRdg5jL4yK3EtNpfobXYdHoD\/rgaGjlZA1+JCAy9xvYpRMRMVL0y3vJLtZwOjdKZ0rzULTuZkJMvrr9JOgvV89iL58XlCu5N27rF4K8Nqr5N8t7WwKrmlwQ8z4eJT4xbg4wABkRGfvcNKvEi5RTekVDQqA0KEeaR2m\/+LYHNGL1+v33eftvXXo82hOB+2Wt8qoFW\/WNfUrQJRJwC\/20Gal1qGhWukuLPK9usKJ+Mbp1HU\/uK\/KvTRjQpVVLQBeAYYiRoyvNWn2G+0YpF9zEYTPlc\/XQj6wajY0qSCPnH7IMmapETnLnx44EBNHuS\/YCA5Wr87TVqeOYlJtW+W9Pu+mJV+UCQOytJLPvIBtokKocX2wDVX5Ul93IdfxpkHBaQ8XUOEo98Bfu985mtNKOBy7dc1pcpsOVcumuz6lVeCjaKXm1XKFDaViIb7YzLBYCzo7hRpRn4rnqNy9QxQgJXxBXDm+qviIS+98m6y3jO03RzF8zub0OuL09NOQ64Tk8GF8uqy1GPpyh6rDLj2HFy7swn7Leq5B+VyyfaV5I84EReTqOvaL7bNLhOEJS\/9878uWaI\/C0r4wR1YvyrfTHMbswLR2tYYbmBWSaKtyCq22RreqZSv4hM8uriJ1gtbNfZXd7ph617lj+xJuNOTAjfZeGUZKGYxranBCHBHMJfrFLqw4JeD0c3emXSsMcahj+3BYQ0mowMRZIwTtpRadHNBji0CWSk0QBTyv14jePBRQyleTiQCHSpRAAO7s8JCafeChtU0gmDXasq99xIOcqxUCCGvEtYLWtw2qz1E9YRhVDvwKRJkg+oVRuaZhJGiH9syPI+6cwrihau1kYXKo1Z1K\/Nr7J0GiiqV5k89QSzRZxOcRg106gWBXm80HdDFNi9JFevZu9ZKLOWUMBCMXfm5BM5+3oeZUsxnLlSfRPT7+MHzcbVqlEslqocZoy89AJ1pc1RwaDMtwMaMAuUpcdd4OS+SBjCUlCsgNswnFmqm\/dxGpcmHe8DEkdRb5sFvstKWJUz94iTebEw51FVCBgP6783Ce4fA2GtYiZSE1ULx9HGjESd2Tuvpf9SllKfFNJQ7ICSsRQzImzVS0WWVQQiPbzoIUkkB64DoaCU9SYlTIwd69b+VcUI1cHJrluo1zpEHIPJ508WovexQGkm0JJQLzssSez6MqSlCgVluc\/\/v6V\/G4vzXFZMXP3\/XwaNIoIMCI0yo5eDMzQCxWMrgu8yX+zsjQRfVTBAz2AvenLJ08Z0LXIWz2w1E60\/OFqjitJGGjwKsKPatvG\/O6tlZeJQeWIhIHLWpPVfn+9Wxg1UXNSZ2p3CpPLisAx8z4CEeCedHP6oeJMFGx+uaPBHuB0AIPUSQ594Wk2uTikTX1yKAa23xwXEbGZPbzCXdL5RGNh+sg1uRu5VQ7ouLj+gB+K6\/4rFCc34UeWZEjXlom\/oFsor5n9m2rpGtG+NFKWfzEBENZVMtyZgazgCAUBcBG9dBE3XLfY0SKsqOUcL1h1Jq1CxgWjsCGKrp0bduAS353j4XXQO80zN9gd0092ByLbcAYZNHir5S9ouURK6fRmsykXgSet9fHZnaALot6yhmgcNiAaiWXimINJ+XE91ESl2fpA4MkZCC0fT5KskBytl6VNnj3SX65vgbRM\/I6SXlFNPqHQPMbgp1pDDH3sfvSML2PhXGWVplfooLcB2S7rN\/ZMbS5Gf0yglW1uVlm6uDeuH319mkDCPHCaMZmnyDKLeiPIRfmARNg13W0og6ecsZ+NoR9BQXdkgnI4WxLD7w4bZFwCq5uD3ip+4UeNl8+PbBl8HhXfBvBZKxzr0klUrFx9oRrskgsNHYtx5w2N179osrSJOimPhq\/KLaOne+rzLFPoXU4YLS9vRxmjQcKVxHo3xZBOnUsmlp9osgc+q3MRXlDYvkQgx\/r1jn+NGa4LFig\/HBqBYDJazAsiRwpV43i6CdnOG3uo8FOcs8P+Wu8y5844CotDr+VyUoPd3hty24jG9DRHPmHUp3BbGVj77UIcjqB2r+7NFmKStJTdBt\/5cSY\/kWA57NPHqotQYzdpJNLCaUhcDjlS38T0eRhj2alsfoNa2jaJV8gV2r2NmMAws9hVm3bTNovdEAEirh9NE19AQ+J62XLveWadZUWUEICcblquYZwGfDNVw95Lf5vfqARTmi0jnBcSGJGF8vONqqffM5lrlqRzMeXqwQVM1pOzigmDGxqSt1yI0p3ksrq8LuqXDX2QYtquZK7rPeaKCe7i5rntT2z\/lgISmDijg2p\/Wwm+ZotMhzvIlmQ0LVuN8yD4AUN1WLZ2KAYvmyfwMLRGVgFiCAOVaecwntnVKynOyoo4jp31fYWkIyl3jxLrGkINL5Tz+KarJDJ9HUaLCJh62i2OqCZGa6k+FFZI2konJudZQkhzCrsjYDNGOrF8BGZikEXWGFQsP5c6jLBLA6Izw5ZmFwgrXoj\/Q5a\/zTWhUtz9+IUZsB57pLSfZSQbpmy2HQk\/VVJtDrLMCgk2lMqpouIRUxbNOOYn+vypUVDbdF0c3jzInpTDwYS0eB5Xz\/ygT1rD506tDsXwh84Obz2JdX4pEmdk6+xvozGO8VnNEp\/EEfRDNj4ar3dD33aI6cr2F6llnRNGzI9T4IzY0oNjH2PwdWsUncJUu1iXMAFV1vaILaeFCH1n4Dfhp9Rhht1Oc3gtHrX4j1\/3tdcFUxyD6xbtaEomzwK\/57SIourKFNkNE\/hPYMeGYDUJAhftxY52bYEui+oFoEKit3\/fbOdStNJ5nOZW\/8I0j8xWuyCJfhJnUK9HA9LUf72zkR0XNPwOyP+CaM3OALHVF5XA9Kg\/zqk3H43X2hjJnhAEBv2BfFTQ8uRu3dBQJVfTMHcu7Y05HiHwMMaFieZFWzcuRUpI+Laltrm6yf76l\/TLzBs81h87Zsp40TBTKbhyKNfP0GiKnZsewcBccbZS4yreAy5K2BJu54YwXFv1wjkqT+5WQ2gzxtOxWFqIXm6pemIK2D7H2SdhN8zoQOnAJeCr4rucG8Me8AB4gn\/BMjnEBrvvVQ==","iv":"b4d7b263aa270ca8cc459f0ac2964d5e","s":"a0abeef7e2d37ebd"}
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