Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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K7rurfukSTCazUifq1opL3LkoQe0EPw2tYLYZGEer2hQCHh8p6+qLodOEnEiKRUi3fUqgKtwBxQelSG4k12OzLYvdB8zazbyPj4Z1\/cZzP1bvZxBq8nesldngQLUkohmnXAfPXNYQpWDVmSlD1Xh9AShMHeCIdNsRiuERI5NWjGl8ZPVzcffMcgwOVD\/5nWEHILEntNXcRXxkeZtNvYkAnPaR50bqpv+3Bcslp0nt\/3DLhriao6pm\/tE\/foNxrOozGiTpU1sSkQkhEXQxlP3uxrjPMR9Pt58gV722DWti4MnIJt9wCNj0YpbyXjM\/n6gw4jwCVTyDkBlUf+u3hqdX7eQXMOvC1\/sEz76LyAmv7LeN1dBRNSJIjy+fRXL\/shGv7CMJ56Z06IbKgBTzqFj5dWR\/k5Lij0Ujljst8ATIxRW6k\/ki\/s5\/L8PuiD8zvjeKl4A8BtQa7DkYj+LXO0A2D2a3fu4aj0IPJ9k9IWVq1gFmyWvfgyZJ+kZgghvLkGZYz5mAg3pr0CVl5OHHJBZ7ix5HDkZc0j9zsYcj3KaUQzM9T4cmVKVgbHiaUR5KXtEj+VeyXDNFeZYITqfToOFbe22cmdeRy507stl4ED23+N0YT6mcvudsEOjUhqxuJPexbxLnGbIJuQ+WXVI38v4MniZeRUVbPx4CgVVwGgWAiFt6+GWH\/++hyJEeaQ0Ol6HVZweekD3+qUnfHgjuIadlEwnBmEPS8LYNeKfQ\/j15D2pEPI62C+fvS2VsogxkWNVAOJXMYNbLnwPVNeeKdGM+TU0rwjx8\/+EFGk+GXujfdmi1\/vP2cEReBpfb2CYcOARdRRyY2kqPYYBWpYiUQthO0sIKHF3u35o4UpEv37aYWupeJ70mWb\/X+5XCl+Wu7k8SJ3yR\/mYsHIq0C65YmWusnhfXFMDqXZlz10MvBjwCJLy526GZiWbTB3DWY\/XWQCyapLWi+5ckBxwcigjvIZXEFX8\/0Gk2hV5i8BUiE9xkFMuJoydi25pKSMdYxr\/Y03\/EN0mzn+zkhSRTBY30cTbXS1XRhw0nkMm1\/XMN+oMBRNGyhc+ppSlGobY2knmApDSdq0dmT7RhaaTT53pjz+TbGCpLvTfSNP591URhzemjAXhhxTRnAcM1Sh7smCu4Bz+QpIRlW4vUTzRAo9DLSwXt4sWWfdfnMFbkk6HK2tX6ezxkXR6vDYXTHESwLu0\/c\/E074Ca9XMt+xauYaCsE+Rg85mBgIDIhd7YrVXLfp8fPJ13qyP7WRch6k66+jVTvofrr9jkTdH6dNk0BeAjwi7FH+OxMhOWl7wHvjee6ba8KWWjswcBtpx6One0bWA5Y6pfgGGcn09yubq3tBwf1PbXHoGoFdr8aZL96qcEEC7SPmKLb8c5Xu1qEzQ3tA3CeYfOz+XIW2pguHbi4uwS5WvE4UDCgmydMPjuKAcSotO\/Tdzm\/\/LqM64EX6gIvY7\/wM0DsFgflezrFYDv10OjS5EjGpsUQcWQED7R45PiFVBPz3omNnXeWno9SAXSRGXaYrc9bLPtmJYUV7lW3bcOu6mMZBiZH\/u6t7VorZG+MSThVGOnOsAtnVc0hQ9q2lmissZvYB71dHe7F3bA0oQnrbdX7IccK7egoE9tjoxMTozZeZg0Vunu+tcsWyzo8ely7f0JJipYqRnUF0mYp79aKElx+Pya4Wp\/t97ADDe4Va83Z3pdZ6IXT16vCO1rtl7FRAMMpEkZY49X9hwnZhB+3JC1\/twzCoABEeXWTxRD6iPCKEeSIwUKIc2BeA93v3MdeTu\/eDyEqXiRhRKBdlxruCRfAp60zrGUzOXXH0Q+8EC2cZaDmnq4IgQV0hLGtW+qYcmeAn2d9hJ7UBXRsAWshkG3uyjxdqBNlcb8GxmcenowFM7GRqqlfAfI+Rtv7wWs7SJ2vwU18avvTRQP6dPxRGGrOzWMBmnjuuITbE8t2YS0WCeiCsJPnpB3yLuFvC+vlbfzwFcLxi26ZcX3spqgUhIn7g7Sz9xB84qz9BKRv7wSNkwmapNWpz+0M970riqYWL\/9zazm+R5MWa7IvPkg7UPNXfitcFbXmhdC9Lvqo6tHVw2wCwpY2+Nfti48yMAPGQBfmJK0xQ96WjWOKrcghBwSw4iefa4vgDcR7TYpdg+75nund\/cDnpLra81w9puVARDEmgmyumaRM3vRZXRjQwcg+TLInWo4l0CC9+aIghOr5Vjcc+mLCIdyHQpSGwcwOxfPw2voXTQMF6gV95xKzsOgx1t4QjFJjPSaEXs2j6YHAOH540O8\/kJd0o+UpfnZiu7M2YJf7ieLg3NxlOYVlPwch+inWqpk6nn1Ur836ej704rfbATfSOUIjlpCr7Axmjf4D+STVQojIFQ1DnJJI95wUuWg0AcYxP9CI0Z2Nh+SW73Aok2dokMMfLl\/2b4UNw2msiH3rPP+tWJEE9dIq42xSSregseg5FeDqVOnMJYhNFWdwKzLMhShwoUXOnjpWrkd3c\/c9VfyRp8p4KjsKLxyXI2rxcn6JoxPgTiTq7w641+ox5j8BJWO8gP3AXYgZ77wMEL4V2VOvIhiJloQlfrEfq5KdR3CY0RF7hnb0KddYP8zcZyyW39uiFByEUi8rhaKLwVktTKh9L2OOS1Mex9rib+PQWpNgl7YL6bSxcrIqGGB8gEjn8aaUi+v0xV3okeggeQacN+DwkJN5AkPdBEAFbH1+Nk7WGRtC5jVM2WEbY\/V0pYnHciDRHTLckcLX0WZtIe2vS5YLk8YZTllYFsXRefBQekP+SJ1eDl2lralHrIXUYHw1V6Iaxy4MJlnxMfm+qfwUfXEYFaB3OmtdCjkXKD+p7IL\/S7wNtCpDjIHXraJkDruPzU3LZrgPqh4yM0bEird1c4Y\/Cr2CM9TzuZhDSDsbMwyrYDJgKMgJcb090BdTnXenWNInfNCzC92HPEe0QQG+TPDz0llje0oBQef9il7ZC\/L+zqNu15pIXaGfuJ4udqnL1ysUhjZS3FxSF\/xZB1TijBRrbdutOwG7TvfVtiKLlhxkaYlFc6SjF+eRNJ55UL71xss5sviVCOLl\/FPiNUaWeCtglQmafHFZQkTMogLOg8eu0fsrdprYcMY1vWkbhyj+IAdliyzZubt8ZLGda4swzp9pABaSlinjNAPNgZ1qCUGOQ5IIXKSw9QW3yFm7Yu6t67umz9GdW10O1hDlj8RP1klVTSyAVS9HvLa97k4YgXXxhSivAimphyBYipMIG3PQ03AJwna6D+rMF4Ib1mh0v9Oveo4IFwxlOw4CpEryNwrnqAvMvC9GSy0VouSEMbjSX3pnNP3NGCb\/QHdqMe9v+AYYvWjfnt0nxkISgtjyLmv\/QbqQ80drDrjS+8PAxcYODzXo2dqMf\/pWsMzY3TJL8OgO30uNE\/HGvB0HX9XdJdhbQqoa37aKV0YmafGQbhuEQqJNTgdBohwNFRYOI8wVOYLXMbReoz\/0bfXLF0dCcKdDzXGmtaVziV8eRAmRS\/NcVTZzMQPWz2zAxS7dkMjDiCk5kd75BMA+NHDRWX3oxhj\/i5k+4y3Yrots7UyaLyzm5z8W+hfZUpS90Lma2Qt2d2yXw\/oFF6Hb0FgeQZGldITvdB9h9Q9Rz5l9cd9cpwEbYdUvimFn680RDlFhrVUzsJsZfw1cGDWzfuk4EkCkwS0hYuSJEGWt4tl4Vo8+hgtoSoYAknza10wRYqLDuM94OhYmHR+Nd6okGFiqfim\/FWQFNIpfvIMIOC8Ujvb+\/aR92JnGdWIojsT0D0LVhJIYkG5VKWNxOllXOtr7D7YgrsfE6n6gIhMnKB3amGGOSLYFhGXjZ0v\/d0e3XIns0ut+xkabhJz\/IbInZjD2NMQFwCdabQQqE4txkcYKkWC4rXY1nCCYdS02GLvz1lqQvFDU1PMyO9Zkc56aOgQzqc49hKiUMJWVDBjJHGZUBkn6upjOp3ppS73XTp5fK9DKwGpRjJJn9kJG4Z8cjdFIz3pni+5jHuINy8sK3qboE8zii4Rraay33ePsvng+6SI2PSD+lv0CZnABUtSiIhKNqGv69lLUsl9O03PaodmqT0h35dLtXJ8wNJeIJHfX2aoqIVu0X4Q5wzUadLYLgCzXUS+pEMxwtY22ubdh34F3FYje5WSAQ==","iv":"6a6fb65450bc5dd1a37c7c7573baab90","s":"83bc3dd739e2117e"}
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