Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"5d620f0cb7779f82725a6d90d3dad545","s":"0a7e49c36ad220d2"}
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