Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"ec78588c914484d5732e3ca08ce42659","s":"fb4ff4705f2596d9"}
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