Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"aff81782790a90cb65e3f9d75bc5f0f5","s":"b8193737d10895ae"}
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