Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"42ede2ca2d0904a50fa1817a6dbf8f0f","s":"4615cf9368b2eb2e"}
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