Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"e42875f8a8fe19560cb980b91cc9e1bc","s":"746c826dfa1582ce"}
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