Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"435806524fa6cc92dd9b2efe858d18b0","s":"b9574b5fef8916dc"}
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