Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"7d94bb7282225d58edb0837150e389f2","s":"e6bbbdc08cd46ac3"}
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