Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
{"ct":"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","iv":"1ff1c31096ad5c8198d5180de7da6c77","s":"211ff643960cc37c"}
Share your thoughts. Click here