Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
{"ct":"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","iv":"3733732cbf48cc1b1a22c4b41d95cbad","s":"d7bb6c5d74905462"}
Share your thoughts. Click here