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May 21, 2025
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Retail

Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Fairmont salutes company heritage in new campaign
  2. Mandarin Oriental restores Italian castle
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Hyatt taps American tennis player Jessica Pegula as ambassador
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. RH appoints new co-chief merchandising, creative officer
  8. Aston Martin, Apple release CarPlay Ultra
  9. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  10. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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Fairmont salutes company heritage in new campaign
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