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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Bulgari, Tiffany & Co., Cartier among top-selling brands in 2023: 1stDibs
  8. Happy Holidays!
  9. Luxury Women to Watch 2017
  10. WatchBox expands into Switzerland with headquarters
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