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Multichannel

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

Van Cleef & Arpels' Charms Mini watch Van Cleef & Arpels' Charms Mini watch

 

By Jen King

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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  1. 2 tips for marketers in the new era of data privacy
  2. Luxury buzzes about bees with conservation efforts
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Rolls-Royce reveals third Boat Tail commission
  5. Dior goes for gold with flashy J'adore campaign
  6. W magazine enhances print’s fixed plane via September issue AR activation
  7. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  8. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Audi offers vision of progress in Janelle Monáe campaign
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