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Multichannel

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

Van Cleef & Arpels' Charms Mini watch Van Cleef & Arpels' Charms Mini watch

 

By Jen King

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. First-quarter revenue at Kering drops 6pc
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Fendi announces inaugural Design Prize winner
  8. Air France unveils Le Bon Marché pop-up for holiday shoppers
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Chanel features newcomer Whitney Peak for Coco Mademoiselle
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