Marketing
January 19, 2017
Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity
By Sarah Jones
NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.
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","iv":"5a2f186a3625809faea89e0f494691ef","s":"d1f83e609fa13c72"}
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