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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  2. Bulgari Hotel Roma introduces treasure hunt experience
  3. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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  8. Mercedes-Benz highlights 140 years of automotive progress
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  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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Marketing

Go beyond data to curate bespoke, memorable events

January 19, 2017

Image courtesy of The Plaza Image courtesy of The Plaza; an affluent consumer's social circle is a prime opportunity

 

By Sarah Jones

NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.

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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  2. Bulgari Hotel Roma introduces treasure hunt experience
  3. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  4. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  5. Perigold, Olivia Palermo announce design partnership
  6. Cartier expands Clash collection
  7. EBay presents shoppable Super Bowl weekend activations
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Top luxury campaigns of 2025: Luxury Daily
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership