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Dec. 28, 2025
  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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  3. Coty earns ‘A’ score from CDP
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  8. Valentino Garavani and Vans present AI-generated campaign
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  10. Dolce & Gabbana debuts Devotion fragrance film
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Coty earns ‘A’ score from CDP
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Valentino Garavani and Vans present AI-generated campaign
  9. US luxury car market expected to double in next decade: BCG
  10. Dolce & Gabbana debuts Devotion fragrance film
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