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June 20, 2025
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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. Financial turbulence to be luxury’s next baseline: Bain
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  3. Printemps unveils VIP shopping suite at Haussmann flagship
  4. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  5. How luxury brands are deploying agentic AI to enhance customer experiences
  6. Saks Global sharpens menswear strategy
  7. De Beers London selects new CEO
  8. S.T. Dupont, Fender reunite for rock-inspired collaboration
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