Luxury Daily
The authority in luxury news.
Dec. 7, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
  7. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. Hyatt names global lead for luxury brands
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Dior goes for gold with flashy J'adore campaign
  7. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. Hyatt names global lead for luxury brands
VIDEOS
More Videos

MORE IN Fragrance and personal care
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor
Chopard, Boss, Lancôme front AR experience from Snapchat
Augustinus Bader-backed skincare line from pop star Dua Lipa goes live
Social media algorithms, AI transforming beauty industry: The Future Laboratory
Estée Lauder Cos. takes minority stake in Mexican fragrance brand XINÚ



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’