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Multichannel

Gucci pushes 1953 horsebit loafer collection via cross-channel marketing

March 6, 2013

 

By Tricia Carr

Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. US luxury car market expected to double in next decade: BCG
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Fendi pays homage to artist with playful puppet fall campaign
  10. Audi propels Santa into the future with electric sleigh
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