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Multichannel

Gucci pushes 1953 horsebit loafer collection via cross-channel marketing

March 6, 2013

 

By Tricia Carr

Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
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