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Multichannel

Gucci pushes 1953 horsebit loafer collection via cross-channel marketing

March 6, 2013

 

By Tricia Carr

Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam