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Software and technology

Gucci outfits personalized avatars in digital luxury apparel

November 19, 2018

Gucci Genie Image credit: Genie Inc.

 

By Sarah Ramirez

Italian fashion label Gucci is tapping into the popularity of personalized avatars and mobile communication by being the first brand to partner with a new platform.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Current retail technology and consumer behavior not yet in sync: report
  7. De Beers features 2,000 diamonds via in-store bespoke iPad app
  8. Hermès paints picture of global flagship in podcast
  9. Luxury Women to Watch 2019
  10. Coastal, urban communities "most loved" neighborhoods: report
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