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Dec. 23, 2025
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Fragrance and personal care

Guerlain welcomes California superbloom with rainbow fragrance

March 15, 2024

Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain

 

By Emily Iris Degn

As a rare phenomenon is potentially emerging in the desert, French beauty brand Guerlain is celebrating the occasion with a fresh scent.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. YSL Beauty explores boundary-breaking heritage through scent
  10. Dolce & Gabbana debuts Devotion fragrance film
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