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April 10, 2026
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Fragrance and personal care

Guerlain welcomes California superbloom with rainbow fragrance

March 15, 2024

Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain Florabloom joins the sustainable Acqua Allegoria collection. Image credit: Guerlain

 

By Emily Iris Degn

As a rare phenomenon is potentially emerging in the desert, French beauty brand Guerlain is celebrating the occasion with a fresh scent.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  10. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
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