Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
{"ct":"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","iv":"793f9efb34c800b44685f2d098cd6935","s":"7d2307f6a5f4099a"}
Share your thoughts. Click here