Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"01269d3f877b879498e2338e042040b2","s":"98fffd39080668f3"}
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