Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"ba54393a374657da83deb11cea561cd7","s":"1b69ea47bd6b7d82"}
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