Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"b6f9bf6792332ccadee5daeaa1494eab","s":"502a71491a70f027"}
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