Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
{"ct":"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","iv":"eafa554a88845416169394017c9124de","s":"6850283828de8f43"}
Share your thoughts. Click here