Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"eb34cfea7d9975872a4274f3483780f7","s":"963d266e36cea782"}
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