Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"00fe59558419451d0886940841825a53","s":"a393a22e6eb929da"}
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