Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Harrods uses Oscar-inspired emails to influence purchase intent

February 23, 2011

By Elizabeth Zelesny

With the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.

The email newsletter features two looks from Academy Award-nominated films “The Black Swan” and “The Social Network.” Harrods uses its email database to push information to affluent consumers in the hopes of influencing their purchase intent.

To read the entire article, please subscribe or

Share your thoughts. Click here