Luxury Daily
The authority in luxury news.
Dec. 23, 2025
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. YSL Beauty explores boundary-breaking heritage through scent
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Harrolds turns off digital ads in favor of traditional marketing

April 15, 2011

 

By Rachel Lamb

harrolds-185Australian-owned luxury men's department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.

The owners insist that the brands that Harrolds houses, such as Marc Jacobs, Givenchy, Tom Ford and Paul Smith, should only be experienced in-person. The retailer does not have a mobile or Web site and relies on recommendation from customers, mailers and a bi-annual catalog to promote itself.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. YSL Beauty explores boundary-breaking heritage through scent
VIDEOS
More Videos

MORE IN In-store
Louis Vuitton introduces Visionary Journeys Seoul
Dior builds five-story statement flagship in Beijing
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Dolce & Gabbana sets up holiday market in NYC
A. Lange & Söhne opens doors to London flagship
RH opens Detroit showroom



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!