Luxury Daily
The authority in luxury news.
Jan. 26, 2026
  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. Rosewood Exuma to feature world-first floating helipad
  3. Vinted encourages New Yorkers to sell unworn clothes
  4. Top luxury campaigns of 2025: Luxury Daily
  5. Bentley retools global foundation
  6. Clinique La Prairie launches ‘Life Reset’ mental health retreat
  7. ‘Americana Chic’ on the rise: 1stDibs
  8. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  9. Invite-only driving programs from Aston Martin enter year two
  10. Caroline Fiot begins Cellar Master role at Ruinart
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Harrolds turns off digital ads in favor of traditional marketing

April 15, 2011

 

By Rachel Lamb

harrolds-185Australian-owned luxury men's department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.

The owners insist that the brands that Harrolds houses, such as Marc Jacobs, Givenchy, Tom Ford and Paul Smith, should only be experienced in-person. The retailer does not have a mobile or Web site and relies on recommendation from customers, mailers and a bi-annual catalog to promote itself.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. Rosewood Exuma to feature world-first floating helipad
  3. Vinted encourages New Yorkers to sell unworn clothes
  4. Top luxury campaigns of 2025: Luxury Daily
  5. Bentley retools global foundation
  6. Clinique La Prairie launches ‘Life Reset’ mental health retreat
  7. ‘Americana Chic’ on the rise: 1stDibs
  8. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  9. Invite-only driving programs from Aston Martin enter year two
  10. Caroline Fiot begins Cellar Master role at Ruinart
VIDEOS
More Videos

MORE IN In-store
Cartier debuts Art Deco-inspired boutique in Detroit suburb
Hermès relocates in Hanoi
Fendi launches Lunar New Year pop-up in Shanghai
Jimmy Choo Café finds new home in Osaka
Australia’s first Chloé store lands in central Sydney
Omega cuts ribbon at corporate flagship in Swiss Alps



RECENT ARTICLES
Clinique La Prairie launches ‘Life Reset’ mental health retreat
Vinted encourages New Yorkers to sell unworn clothes
Rosewood Exuma to feature world-first floating helipad

Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
Top luxury campaigns of 2025: Luxury Daily
Boss tests new textile innovation at Australian Open