Luxury Daily
World’s leading luxury business publication
Sep. 28, 2020
  1. Chanel's Coco brings intensity to its scent and marketing
  2. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  3. Affluents in Asia looking to reward themselves post-COVID: Agility
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  6. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  7. US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt
  8. Dior goes for gold with flashy J'adore campaign
  9. Entering a new era of luxury marketing
  10. Dolce & Gabbana kicks off sneaker boutique opening with in-store personalization
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Has the definition of luxury changed since the pandemic?

June 10, 2020

Covid-19 lockdown is changing how people view luxury. Image credit: NPD Group The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group

 

By Dianna Dilworth

Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chanel's Coco brings intensity to its scent and marketing
  2. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  3. Affluents in Asia looking to reward themselves post-COVID: Agility
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  6. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  7. US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt
  8. Dior goes for gold with flashy J'adore campaign
  9. Entering a new era of luxury marketing
  10. Dolce & Gabbana kicks off sneaker boutique opening with in-store personalization
VIDEOS
More Videos

MORE IN Marketing
How luxury brands are leveraging the power of data in China
Affluents in Asia looking to reward themselves post-COVID: Agility
People and planet must be at the heart of business: Positive Luxury founder
Luxury brands must avoid this “easy growth trap”
Entering a new era of luxury marketing
Personalization: The key to competing with Amazon Luxury



RECENT ARTICLES
Special invite to join State of Luxury 2021 survey – respondents get exec summary
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Special invite to join State of Luxury 2021 survey – respondents get exec summary
How luxury brands are leveraging the power of data in China
Bloomingdale’s launches “Give Pink” effort to end breast cancer, tying virtual events with shopping incentives