Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"19e72659ea77aebae4ac9dc6db001a03","s":"f50389d120e0eaec"}
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