Marketing
June 10, 2020
The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group
By Dianna Dilworth
Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.
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","iv":"b91ea3a4d5405c196d069e0af9ac8c62","s":"f45dd73c7652833a"}
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