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Feb. 23, 2026
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Marketing

Has the definition of luxury changed since the pandemic?

June 10, 2020

Covid-19 lockdown is changing how people view luxury. Image credit: NPD Group The COVID-19 lockdown is changing how people view luxury. Image credit: NPD Group

 

By Dianna Dilworth

Spending time at home to avoid the risk of serious illness or death in the age of COVID-19 likely has shifted consumers' values and their time and monetary priorities.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. Aston Martin to build 45-story residential complex in Brazil
  6. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  7. Pernod Ricard flags first-half sales decline
  8. British designer Clare Waight Keller joins BFC board
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Burberry includes consumers in Shanghai journey with social media
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