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Dec. 23, 2025
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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