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March 16, 2026
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. EssilorLuxottica hosts vision innovation summit
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  4. Nina Ricci loses creative director
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  6. Tequila Don Julio returns to Governors Ball
  7. Burberry unveils collection inspired by Queen Elizabeth II
  8. Béatrice Goasglas appointed CEO of Tag Heuer
  9. UK tourism not likely to see effects from Manchester Arena attack
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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