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Dec. 18, 2025
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Coty earns ‘A’ score from CDP
  7. Kering loops France’s Ardian into Fifth Avenue investment
  8. Luxury Women to Watch 2017
  9. Dior, Rizzoli to release book on Lady Art project
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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