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Feb. 23, 2026
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Media/publishing

Hearst introduces AI-backed advertising tool

June 11, 2024

The company's newest tool analyzes first-party data and the purchase actions of Hearst's 145 million monthly visitors. Image credit: Hearst The lifestyle publisher is introducing an audience-targeting product called “Aura.” Image credit: Hearst

 

By Luxury Daily News Service

Hearst Magazines is using first-party reader data to propel its growing suite of digital solutions.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Balenciaga resets ambassador roster under Pierpaolo Piccioli
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