Luxury Daily
The authority in luxury news.
April 26, 2024
  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Here is the only good pricing strategy for luxury brands

August 18, 2020

Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci

 

By Daniel Langer

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
VIDEOS
More Videos

MORE IN Retail
Saks launches retail media network
Prada Group sees first quarter sales rise 16pc
Kering rocked by 11pc sales dip in Q1
The RealReal ends Earth Month with in-store donation program
Annual report from Vestiaire Collective makes business case for circularity
Alexander McQueen exec lands CEO role at Harvey Nichols



RECENT ARTICLES
Saks launches retail media network
Six Senses wins top 2024 Positive Luxury Award
Ferrari forges racing partnership with HP

Mercedes-Benz adds celebrity touch to G-Class rollout
Follow @LuxuryDaily for the latest in luxury news
La Mer appoints first male brand ambassador