Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"cea3f380a03151631ce7f2d310d7fa2e","s":"cea2e1eba6d9e399"}
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