Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"d81a22a58f31a97b2e195aeea76363f8","s":"bf9ba06327ad99dd"}
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