Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"77f29a58837cdf92b1dd8dc74c163960","s":"a60f07ead338605c"}
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