Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"54abc6b2ea21b204c788a259ce329468","s":"91050967aef5138b"}
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