Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
{"ct":"+qKHIEHDh69l+H0+WWKjHHDKcPke\/ZEgXOI3ovkyyLBmVFHUDk5KBUsr26la6nn9xWZavKr2mjgj9vHabe8OFSx0RU34xdGghNlVdPnMH+o6omJO+yLM97vwOf6FETKLKjp8kaQ84rUfrzcdcIFNrrezkVil04KZsj0PZKEsvtYhFhsrPLayUmSAF00ZjvhGTd41ZO2N+HagQqnDQS0ZyJ71W42\/kZZHOPtaBE1p4L0X+KUkZqRgM9JsLQwtgc3gw6yFD9WLHklSC9K5FNSQ\/aBHrU6dkdwPlij0ZCStyhOU9ZFlF95tDex5j4rsSs2yUWHOvwPZNHuw\/vxWBJefq0QsMP7krvhK8yngsZx5z3d0r9OZJmU\/6kk6TFT0kFyeEOw2yp6F804Yo1wZrSM+zcbcDRx28XHXNP8FAz7fhYgkkZlTXqoaICtS1XN9Fq\/Ro38jZ6bXuZhrOxaHB1ELZvsJ7Oi6u9\/n+5M+J7H2ySGhW6hi1vuh26KxjWqNFmCWxWQBrWcG3yTDHGH9fDSmqWxEJ116ZhHLTFohOw9iD5EoBBYVQGest5i1nHLTj\/CnyW9vdLIN6ti9ekQWpXzHhiC\/tKXydzWuNPfSAErplFRbmkCLfQaH6lQ9zQHR7LBiWZ9YxMNkQYgfOZZGzLXmr2t\/GYGRSxtuFhQ21MkxsTyTmlyZrAbEjn\/rJd21QmOA5BOQaJKq6SeuIrdyPYdYokHOm13BvYLclcrGxfQi5R8\/d1K1V7paOOWerjXj+G+5C1bkOue+w0\/NdwPCDGr8RC2PnoIQWQWWF6nfp09YjIhHHc03EDfeosYU5o1imw5COMVWlmhak5YfowpEadKemAhrkIQWytI0t8vFucSq31sEi\/Ao5oiTK4TMaKkC5mP8HHhWsbeceUrnHti\/bdrbaW9wfRgiZjY8ix8O8GcqRg8O2WdInM\/6bAnZ39DapjkQ3q48gtFmeY92SE04Vvwn9n6GInY51z8a24XKn3Xs0\/UDPY1QpuJUvBaUZQe73ZWBUvVx3l0jBn9+yof9xyh1Uz7JVnU8soKAgD3\/XR23NWzLp2iB0jaHcAz4TRMY5ZT9Rpgt7ZVcu4wkH9lBhG9aze8swrU1Mcl4IgkKqqOwTG+W\/zE8jE4s6MZn4ItfPUryWFCEn2J8cQNCxGdkiEaWBB9QA55NKcLJl3D8iiJYxOgUFq7JFzxk84tdyP3Tg+e8VEMJwhFJB5vDfUAv4wQZZ3cKsT9Bzhb\/ze4KSBk1FFT28lsDGLTC0ih7jftAYmohgfGe8dsAOl1vOb86SsGc2401w0irPzBdGpMBH1v57uQypEpoEYx\/znrZBC9hUV2O\/CjIg2tF\/+fZQax39bQicAhCtl+1uXyj0qpx8o+U37Ph7N2FYXT0pMY7++ctHvQVxh6FRy\/EsnuTTQFEqAZwnnYITWi2SqJF7yTyQGF+USIkjtZCRRgwpsLlTEGaYd6bdch8BO9WcJ6NIjRIvCOw6HFkfaQ0638PrGjb9O5wS0mX\/QXDBJpac+k9I7qf6Dew69PnWLDZlxTadRMIOyUdFetEhOZTq5GnLu5VU6ve3y81dMJ03FHAV6YHHpG56rZNWM\/\/EIhCeqzpO6gutCC8quIZRWyCLurKUBHU68kSvmggYfooRtz3uzXMhY44nI2gygkjyI0R5mcx6U85CSRZC+FDdHcgZH2nUov267XFzpdVMUWY0jkhsxalLVsGlYphy4AqGSkZU1+\/V5vfPtro\/yXjvDdOLymzeLuSBA+lPFtMLyNRr6pv1l3YBXqfi1UrGf\/gwANj+GvzVnlY8UYbgWnHTIAMoFYApniJjvaJ1ycblfrPCZyvHoewxIsar\/M07X+xJr3Kg3fY1FA4EpHdmDXBScQOxqaD3hjcXrVmE7D8csyB+pLa\/spEmZGbaVV8kK+lEM9rGadeBQeNLmEibPZVC5IJKUHXyLW\/GeC1iKdcMrM1AtyfNfJU2UkDCuoTT+9a7pMuC1FVm7sntq\/i+akvQdyOwXUU0YH3j7tHN89z\/ScoMm9JxyrTSODqMDdfKeX2R+1g6gid4bDRLDfQ8DzgJmdQg1DfjEVUeGpPtlSzcucE5u6ynibm6VtbZZO4Y3XRoE6Ne2CrMYDB8MJzacNzbclWcdbGnOlQ\/ziy+raXkT6i5eqjg0MjdTs6f7iO5pc+4guy\/18uF\/SCNyicvdDSoLm+V0SS2yi2HajjWVeAXPc25rSYk+m85bAcpa0RpbtjyH7gfA0+pizfsfHcV55W0dBYbk6ttd3WS\/ahM6lmeaxzJxpso6fTj\/SU+25zMibnCC3wZxe+Cw4vdYu0YaMjorW68idxKcDyZFNqt7F7Mj6+3DJ03wS0liVQMpsTLBktQj2LESEvf+wXbOgZHs03uaim9JLZ+zzjsOBCJ1epNrUe4KVMXDYgAscgO0LPxh0vPRriHk\/WtU3QhpQTWP5UIjWa9i4IPRQS72dQg1XZAjDWbm\/4WtY0iagJj8UCK6CUzLVbUM\/6RhnFYfAyjIAClIyW9I2\/ePtZrHmvQoX8cTH2ot9oXObLiode1m8aQMehTQJFNRGtm1aTjfDTAWIC7+C9LHQGHKEbHjH3FnSe5sdq8owv\/eIKhVEswruNR3dCXiuxfSEIIXSFIrApBe\/1\/\/99BncMPkwYITBc0Lh8sWI7jO9uIPlQ6OzwpwjPDrjs+pWoCmBegNyMlqQtTwMlVfeb3t+wG+zM8r+\/i7h\/Qi+TnZbeudo9KzB8nKhLfgOaMThjr5F66z4VB4zFQlRIQk\/boHPPnru81vgxaJooNIQ3FWCETOaraA0KJtHeChJ7CRWfoYT4JkZLjYuzah1fiGQpTSb\/D1aygLbu6sZrF5DxQ581SsSGNnN422B7suQxy\/\/WsasHq1cST9pmuZqvmji10q4+4h0ZptY6N1Rr1KVrLErymCvFwsfiQMOTOXwcrx2AwEK7zAHlwnr7jOjqsQ8adnV6\/QhJd+EnjurtbKs5LvaW0w3InvN9VN4EtaaQ3rP4usrC8RgexE+IFgYSIDLb7zp04N0OrOgW6soQzLgR+qQ0yQaC18M1XMmF8F4yTNMFV3rJAfg0RCvyYUfdoPvNwAchnjEkAKx+hzVB1oV9SR\/JUPaA13JD1e7R6rhOPzjQkt3rMwmfGigsEiz4hkia7vYdpI6P7eaPJUK0Umvbs3GiyZO\/tbZCgA4EwtEhaKjjTSxsW68AO4g6Ck3fUcybXA2enFOv+RtAa9jJy9\/TpyxkWn2GI5IEoSMuMVyTZIKrii9UD\/9Wu1veQQxxNvXb6ddLcbTEQek26YFD97nCWtVZ3TDpMJdCMWTr2i4RdGVJ9lRBCFi2wZjyTYAF5It6TMnFXqA1ghPiTJ8QCItOYJzRoj9HqWDuv4EGyENBbR6rp0mTG0coPrDqbW7FY+wazUmwvwjvTUhfEud9JtshSJXoZEX3gVIdl\/P6OHsbF400bYgBg3IEG4auE6ZfEqhN5MTpVsXSwuGp+zp5nAcNkfV7ccjCqa9yWV75pEH9XVlOWXUUr6YKiK0\/alHVZngB6QpIpA8yGqFgtIg3kPYh63VXZ5K\/pCYK4cKV+PoIrPxRKkPdH6YZ8PuklvjucX6WnZc+ouL9OnMRZW7WvMYIV\/0jq5gQTDV1apCDFaD5BDXJxJMWMMErbYuMVEFRn\/mtp7vwkmmje8iuPhA2Un11TnO+wE4GMHzLWWrsHLMH+48N23arDgAYiiAK89+ZPqkkGGYNWPF8suVpE4MAiA6K3qYGrU5aD8KRHkU0jmF4ALy9UeR+\/GbVg8zOT1CbqA8YCiK7a18+0Bh+mSwB+qCpDK4Mpq3VNvdNY1p9l1564gGM2KJAgQmouh6qJsWYKzqjw\/MXiMa8eDGOI5Gqm3VnSPfnlDHVC\/VWaGba+W6z2Ouw\/OqATn27irwkKGZx1kUz1B5atWwVZs4ZYiF+z8nywLo3U1OKSWb3bNKLQ2rCQElE3470OAqCoqo1TbS7e8Ch4ZRNhcJLG3hZomj\/X3DOXP4g4q03d8MAAvz12yArlRho4e9yc1gmiwtj5owrrdaK3NkpHTOnCjiKMG4oYxIIp3dsp00xVtjT0ile5Nn+FhdHDJkM\/eN5SkerzqlhUudrE2OdUfxg2MEF\/mB5lHrlH5D9LakMyLhz6vmHejB5RqHSQdLqeGEKnBYgwR2EnRJnclPLkLm7cdWf3tJUFShu\/NQRNsunxcmibQEFpWx1WDZ5iGvTHVar5xe108gu+BldmTkmqNCAxbrYePWyN3OCr1suxZoT5MdtTKkZyL2SM1JvyigeD+q2OWeaYev7d\/6zepTxq1AjwsXGz3G1pw\/NwqvwywSsFiELl1MigbDV1t3dpE8+8IU88lJH0s3MIq81zGelwF0awnD7Ots11SUvQbQrzLhgTjk30p4Fe5yWMLEmfl7oR\/Xpc7C73QTL7gqUL3Oi7mlF0p7X1VNTwjxMfURCH8lbJt2YYazwgl6Tvx1ROa9Cs1x2qb9evlupcbzg8m7b97rR2O5QVzJSvq0fe8K1rHnhiMbh7DxQB34flr+qmxWibzk1dS7AAfsjPzLIHENkIO5XJU7aWuglxkJ1lYKSmY88WkY4gHztWkMgh55VF3w7ReIEJUgCUH02u4LJ4H9pQD3JmWfp7tRE493trQ1LkCOZmOCmeKqxdNoUhytO8lKqfez1JLB44cm1TZp6DBzSHLLyhGMrwwWgGxmWeNVMc4OR0KqGuxnjBCmHXqHgAL3FpvMPD+A0Fg7kvfXgJLebMn+yE9yinSYZg7nWp0NowemBtvktD9A\/jd7z\/L\/ugl2TvtM7G7s+u3W1f+oYlMDc8omrXUC5hDMPY8UFgaYmQmv2fHahJlXPZAiNhrxYPObcNasr4cPCa+8SDwzGvEoMyPy25J4gdnC1bY3eXSEeXYgrLOqgN6TS1\/74GVu81KYcb4Nw+9c2pqgMkG7zx8SlwVTRAUPOW0Dq6xWKA+++Bbrb0B\/WU41FRcfxDFLAbllZnMrZQGTS5DsD3vBH0BWs5bvV1CpJUWlD1108nDApdNLwI172DNVrjtW+roHWLgz4K41Umo+nltDySsJlAO9G7xNfcnUmrgD31+Gf0Zug5MawXvCl7255ckL1lkn4ns1992rW9Y\/FQQ8s0AwC79QBwRqMe\/Zfb4pE39JKOocyuq1AtiBKpF6jgnxaxYMtUs1ndImR\/z75SjEHp7LjTEDGl+JUCpvm0v9VL660tkmUxhtVacVuhNEg615ZDroM1Pqm2\/jlWecsMOyaxK2zuqkZDvNNeMlmrE\/zOt1H5Kd3tA\/UHY7zwQWE1dnaGG6uby7zL8ELtkAGK5jEHE+4YGQ23ayQnzSJChFg2CggdyfcmAJeiPHE5b6qBIdVDSvWTs6EOvnbf2DmEEE9O1oEK8ZAH2Gt+ppI55BG0MBjtX6EkNGHYZaDbPlYDFAHU19NxM1OJS9ZEFqdcC\/c8uRid8u5Y4CQsMs7EBOH\/WFTNQaHwKLpLC1W3vWgLUgVqxhoyLyPLUhivzAMsZNlZHDIODD8q21hD7LNMgozirFsR0z\/+fbbMJNy27xGgwctfEhbk5CFLKbSfJNaw+6640yU9GWYBnsFkrPMyRCPQ4GlPSm1TugOaC+XsoxKC8Rd\/xaBZlw2THilwJV8AJVJ9Ta4se43s8XCzdgD+EK2WFd3uXkDlbrrbJjm\/wgGu1Z2aZydOzMDuyUM2svLPrmCOPnybGV5djebtnbQYe3rvl7dIGV7Vz7eu4K2bXsMyyi7yR\/Atnq7i\/iI3MqYxEeNr2NzTq2ADYkUzrNzF+wHwMBtxv9PDu16nTKPyqGf46n0FJsFJC2J9OKqpAMOTk6y5PTCv3C9iRayx3xmxITsuHjDPC7sykb\/EU4HNnv1gctkiSmuWnMPXdEyxHu3xa5WFVBw2I0sz+RFLRBW6F+OyGaLT83qTKjugcLGDvKahfmoV2C8nTClZ6ihvZSPzfhMqU0hMBGEiSmSkLmYYbJjQsSyAXxX8iD6277d4HXtVV5BXYt95Vw1Q3SP+lgW6aQYSzD2gblaRMTSVT8fZ9kyUTYrxhEukhA\/wqqEnx\/1YuTbLYodFu0DesR5feSFL2pUzJDOOX4vqL1QqOZ46QL4cTnC6jiUGsb+da5+o6EjKHZnN\/nCkJKvKcGQ6G8wKSjBY8ZJZToVLwNks9GF3emECJQoPQ+Bu1d0WndcFhGtacFjvvrqLlFHR9bK5nHJ2ZDxvMH6ItPmXxPpM8UPTXF7mmi7AGhw5dnQMn48Y7VU0dX6sWqEnuihXOLf6NcEcPty4+w7K7q\/A2ZX5GyW8yzcC86ILj5PZGVTPIPGGdRVZYYQWgYyVjhpH4DkmM2M9uzvpgMf0MwhgsS3mnCERU3QX6tmIfiFaR73Ki3WAYNU2nYUP7CdSGxVlP7Rp589O4HJygAZOxJ7iEWUC7AcJ3nAgp8qtRDxBwYqISzBdjjLiT3hjuSIrkcJd1lNb8SPIsJLJsFcLAguwvLFD6XMErTF5pO2X1KGh038ZhW\/PHAaQwqbF0z7ZNAkmUXmx3qPSawsvYuvC006nOQHXYYNJqcONuVR+2GdGe2CkxVvMqTD2aAnYgvzv1HUd4zQOSh78lvNs6yV9WqINB7oU+46SFP\/TKAIK3R\/TIp5SGiqb\/uIbhWeIg70fz2Zc3AT0gvyzByGk7PWifHgHIOW7y\/xk5\/cNWFfMtfyG3hznfogVIoQh7hfrO\/M6qK6yfUT2taXhUY8YUCDKceTFRUuGkrRBAsQhCat0q7oqpc0xgfN+YJVuwi1bw1KRamqgks0cauJfeQ1x5dGmhZxSVGtuPxFRLScgc1gjRraMKfpPetxfUkrdmTOyO8GelGx2SXIyONKnmrSyUIsuwkoxd7pAiMv2mIU0Rq3xxA+YeLX+RN3Plw6HuyLZ8etw25ixYRi4CvPKNNQQEQZ5dcpZEdAfYbnrcd519rB542sgqcZXNEa4OiBqZaQ1hFHImHx4O9lDkJ\/PfcZQE5UH3AF72rlzLLJ67pjG01hs35ntrTWuT9qb0Ge0VM7Ct2xfobPTzaXVoCsqxY9q5gE4LmzkMr9OVFXqxnvLM5+0rQERgIyEESKcm2\/a2gAEAoNCih5ceg9QBM6xde88\/Kst7d\/YDFZNx8fyXTN6m8oSbAtNW0dAXwDiZ7aKQR4ouOa6fcq9wCWEUye1Z0V+GT7QH7s\/5vRri0hgjMWJpSIi5CZ5k\/OnHQP48wtBE5MaFPsOWpvIE31LJ7g\/AC6DKctDKiq3kXm3jqEtETappaDC6xK4vUUykKn6Md+xbuGHSSDZd3gpfKDSDqHbida1UNZpWyye2Rhm4eHLrtnnULEBOBy\/H9jNlqTJB21zeorzPs9yK7GlKhPMWMV4q7jkum2gv\/y6nxWMxcvCguViMisSewAE57VrKfDVqWhe7SlSn9BfPCoIzRYo0fRtfSNaZlYeLJj0gNoUGJ5068+na+9Ob2A3UyBNhXjKqihoJgEG3STPMcNpUCP1cmZyH7\/FRD5O8rucCLZBa22l2DFujscRwAldCM7ab5OQUwIJ5KOtakyGq0CQZgL\/zGbCFiO2b9KfcpZn64PPF1rStezS9LmQqpSQASVj8h2FjgTzGdq4aGuCLDFXhJ9IyCs4bQ1SSaZJ8Zu4Xys5nCmc762MgWJPHXAc24yCvO38ruK3aq+udulk2cEdnihjzEFjRy0HaHuIwimfD60kkco5NZa+Oml3\/H1wpZqE92cSyU1bDJ9nKCH+8wt7ykW8xfSYT5E5h0g6wW9K6VHQJwc6Kyi3\/kcAN+r6Jhx9+NWxLTKqugw4Z+0DXJuNqP1uGdDlAzCtL\/5UdWF8QY\/806gKJRm+Qn95SwyojQGU2XMQ7OAYPqfxSDQzeR7TRnNzYoeebv9FSQmFJxQOXPtyC2CnSG4uZ4xCumtfnutoLBUL8pIsQ6MbW0zGPcLogjhDwToI6nSaBhQegsth4E72bHxa9OA17ZcIBV3bRDvIBtNkcUAngOHdZvkaI8ycKG2u4OQmEicZnRedyUyuwv41kaWV\/mdUUn6gIkklugrModdTxDhgw1cSdhW6txXGtNa7KfqUBphUJOiNZ02A6O6HMnVW9yvVQzNj4mBEloLqVke5Sw2EYiEMGejhK8Wkn+hx\/WJdEUUAscj14AXKlstbUbEWiBQMUeShs1AbjUjaow\/sOqyAkrD4wYjWNaH1GHRLgyjHna4RIJZ9QH6AVLHkdGJd6H\/CRsA3LyQB1w0O7icGXJZF+LPipbKyS+lTqHMIi6gSlog9tD8yEULADsyvgjiq1VANxEO4raiXNto0ASxjZhA6Uy6UgemaBhJLA1bNBdhfJWsFydcb3wuIk0tZ+rzvq5R0vqH7EvfUD6DNGe1twncWf\/WgopcmMR9HtBgQkiUvdMWWR5SGqg2JELf\/fw2Nia1hNrM3ToYtggRnMFlr6\/K\/k3sxFbMo0f8T3GHmUcmNsbwQWrgVcTUl5UvNoQIn\/tREXs+FtFAt93bv5MZh3wCzyUsIAdKGLxb509R29aCAfJRv3W3\/1p+YijE8tyEtdKxOAanTWtRx2yTnNwoF8KUO7GCIo8qZlBd2AIe3T8iGXE5wk9HkjTTb3X6cG\/Fum8t38CVbin6JYOL9sDeeog0fe1UESe+AjIEeQUVURjTibIscbiVnWZ9ubbZHiIpfZXV8SAximq6lYJqB9KekRLmS5gA1va\/zCSOTl4aQdQ5zKO+T1pTixEmLyUgazahCU+ghVcE6BjOVCuZIbBP7uYaMzHhmRxts4T0MSFMNBkYLwYF+YpBYsZL5qwa2K+vfsKNmiQc\/fMfFrSunrFCV4q4","iv":"3fb6d1ea9a28d6fa8658b357c9898462","s":"6aa8534405b21282"}
Share your thoughts. Click here