Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"0550c38be2777a7536626a633bce2bbd","s":"f8e8c72af12d71eb"}
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