Research
April 28, 2025
Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One
By Zach James
The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.
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","iv":"112ee4821e11c299152fb60e2a78205f","s":"cc9a44d844281887"}
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