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Feb. 8, 2026
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Research

HNWIs redefining status to prioritize knowledge over possessions: report

April 28, 2025

Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One Perceptions of true wealth and success are changing among the elite. Image courtesy of Team One

 

By Zach James

The affluent class is shifting its perspective on personal success, according to the latest findings from Publicis Groupe’s Team One.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
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